Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 2: The Process of Corporate Innovation
Chapter 2 Outline
I. Introduction
II. Obstacles to Corporate Innovation
a. No Time
b. Poor Rewards
c. Under Funded
d. Job Domain
e. No Allies
f. Fellow Employees
III. Corporate Innovation as a Strategy
a. The Critical Elements
i. Create The Vision
ii. Encouraging Innovative Thinking
iii. Establish an Innovative Environment
iv. Develop Innovative Managers
v. Commit to Innovation Teams
IV. Sustaining Corporate Innovation
V. Key Terms
VI. Review and Discussion Questions
VII. Endnotes
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 2 Exam Questions
True / False Questions
1. The modern drive of innovative thinking has become the major force inside enterprises.
2. Corporate innovative activity can be achieved without radically changing traditional forms of
internal corporate behavior and structural patterns.
3. Intrapreneurship is known as the practice of a corporate management style that integrates risk–
taking and innovation approaches.
4. Many corporations are viewed to have obsolete ideas about cooperative cultures.
5. The entrepreneurial/innovative process conforms to standard operating procedures.
6. An individual trying to be innovative in an established company will find that departments are
less concerned with protecting their “domain” than they are with developing new ideas that will
benefit the organization.
7. The change process consists of a series of emerging constructions of the people, the
organizational goals, and the existing needs.
8. Creating the vision is the first step in planning a corporate innovation strategy for the enterprise.
9. Organizational leadership is not necessary for innovative activity to exist and prosper within the
firm.
10. To be sustainable, entrepreneurial thinking must be integrated into the mission, goals, strategies,
structure, processes, and values of the organization.
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 2 Exam Questions
Multiple Choice Questions
1. Corporations enhance the innovative abilities of their employees, and increase corporate success
through the creation of_______________.
2. What is one of the pressing problems that has attributed to the rise of corporate innovation?
3. Business professionals are extremely busy keeping up with a wealth of available information and
changes in technology because of_____________.
D. None of the above
4. _____________ is a critical obstacle to challenge in the corporate innovation process.
5. ______________ is often described as a process whereby an individual or a group of individuals,
in association with an existing organization, creates a new organization or instigates renewal or
innovation within the organization.
A. Strategic renewal
6. What is a key element involved in conducting effective corporate innovation programs?
Corporate Innovation
Lecture Outlines and Exam Questions
7. ________________ was developed by to provide for a psychometrically sound instrument that
measures key innovative climate factors.
D. Corporate Innovation Evaluation Tool
8. What is one of the five stable organizational antecedents of middle–level managers’ innovative
behavior?
9. ________________ is when individual skills are integrated into a group and their collective
capacity to innovate becomes greater than the sum of its parts.
10. What do Michael H. Morris, Donald F. Kuratko, and Jeffrey G. Covin say must be integrated into
the mission, goals, strategies, structure, processes, and values of an organization to ensure
corporate innovation is sustainable?
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 2 Exam Questions
Essay Questions
Essay 1
Innovative ideas can represent tremendous opportunity to an organization but they can also threaten
individuals inside the organization. For many employees, innovative ideas could mean that current
products will be eliminated, budgets will be re-allocated, or processes will be modified. Discuss two
Essay 2
Discuss how corporate entrepreneurship/innovation can successfully operate as a strategy.
Essay 3
In putting together a venture team, management must ensure that certain key roles are filled. Discuss
these roles and their level of importance in propelling the enterprise forward.
Corporate Innovation
Lecture Outlines and Exam Questions
Essay 4
How does an organization sustain the corporate innovative process?