Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 12: Accelerating Momentum: The I-Solution
Chapter 12 Outline
I. Sustaining the innovative Strategy
a. The Role of Managers
b. The Role of the Firm: Reengineering Organizational Thinking
II. Asking the Key Questions
III. Summary
IV. Key Terms
V. Review and Discussion Questions
VI. Endnotes
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 12 Exam Questions
True / False Questions
1. The level of management you are in determines the amount of responsibility you have in the
organization’s entrepreneurial actions.
2. One advantage of developing a corporate innovation philosophy is that it often leads to expansion
and growth.
3. Most enterprises today have contemporary ideas about cooperative cultures.
4. Developing a corporate innovative philosophy promotes a climate conducive to high achievers.
5. When the innovation process involves switching the people working on an idea that person is
often not as committed as the originator of a project.
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 12 Exam Questions
Multiple Choice Questions
1. In order to maintain an entrepreneurial mindset, what is one responsibility managers must
assume?
A. Develop rapport
2. What is one of the key questions that can assist an organization in establishing its innovative
process successfully?
D. Do you mismanage many small and experimental innovations
3. What can a corporation do to reengineer its thinking to foster the innovative process?
A. Begin doing old tasks more efficiently
4. This new millennium has been characterized as _____________.
A. A period of immediate intelligence
5. What is one of the key words used to describe the new innovation regime of the 21st Century?
Corporate Innovation
Lecture Outlines and Exam Questions
Chapter 12 Exam Questions
Essay Questions
Essay 1
Discuss the two major aspects of how to sustain innovative momentum that is developed.
Essay 2
List and describe the four responsibilities of managers in maintaining the “entrepreneurial mindset.”
Corporate Innovation
Lecture Outlines and Exam Questions