12. A company with an ROIC of 45 percent and a cost of capital of 8 percent is considering an
investment opportunity of similar risk to its existing investments. If the new opportunity would
generate a 30 percent ROIC, what should the company do?
a) The company should invest in this project, as 30 percent is pretty close to the 45 percent that
the company currently achieves.
b) The company should not invest in the project, since the return is lower than its current
return of 45 percent.
c) The company should invest in the project, as its return is greater than the cost of capital.
d) The company should not invest in the project, since it already enjoys a high ROIC and the
new investment will dilute the overall returns.
13. A 10 percent increase in value is most likely to result from a 10 percent increase in which of
the following?
a) Growth.
b) ROIC.
c) NOPLAT.
d) WACC.
14. Economic profit consists of the spread between ROIC and cost of capital and is useful in
determining which business units or investment opportunities would create more value.