Response: [If one’s value based on the valuation model is far from market value, one should not
jump to the conclusion that the market is wrong. The default assumption should be that the
market is right, unless there are specific indications that not all relevant information has been
incorporated into the share price—for example, due to a small free float or low liquidity of the
stock.]
Multiple Choice
7. To prioritize strategic actions, the analyst should:
a) Take a vote from the major players.
b) Build a sensitivity analysis that tests multiple changes at a time.
c) Follow the priorities of leaders in the industry.
d) Follow Porter’s five forces analysis.
8. An analyst is estimating the ROIC of a company that has zero fixed costs per unit and pays no
taxes. The analyst makes the following forecasts: Sales next year will equal 250 units and will
increase at 10 percent for each of the two following years. Prices per unit will be $102, $104,
and $110, which simply embody inflation forecasts. Costs per unit will be constant at $90.
Current capital invested is $20,000, and the firm will reinvest 50 percent of profits. What is the
ROIC for each of the three years? If this is a competitive industry, are the results realistic?
a) ROICs in the next three years are 15.0 percent, 17.9 percent, and 25.8 percent, respectively;
results are realistic for a competitive industry.
b) ROICs in the next three years are 15.0 percent, 16.5 percent, and 18.3 percent, respectively;
results are realistic for a competitive industry.
c) ROICs in the next three years are 15.0 percent, 16.5 percent, and 18.3 percent, respectively;
results are not realistic for a competitive industry.
d) ROICs in the next three years are 15.0 percent, 17.9 percent, and 25.8 percent, respectively,
results are not realistic for a competitive industry.