978-1118553978 Test Bank Chapter 5

MATCHING

1. aesthetics l. the beauty of art and the sensual enjoyment that it engenders

2. affect e. an intensity registered directly by the body

3. cluster k. the way signs are associated and dissociated from one another

MULTIPLE CHOICE

1. 1. According to Ferdinand de Saussure, what are the two key components of a sign?

2. 2. According to Ferdinand de Saussure, which concept describes the material form (sound-image)

d. d. langue

3. 3. According to Ferdinand de Saussure, which concept describes the linguistic study of individual

utterances?

4. 4. According to Charles Sanders Peirce, which concept refers to a sign?

Formatted: Indent: Left: 0″, Hanging: 0.25″, No

bullets or numbering, Tab stops: 0.25″, Left

Formatted: Indent: Left: 0″, Hanging: 0.25″, No

5. 5. Which type of sign creates meaning through resemblance?

d. d. referential

6. 6. Which type of sign creates meaning through convention?

7. 7. Which type of sign creates meaning through cause or association?

8. 8. According to Roland Barthes, which concept describes first-order signification?

9. 9. According to Roland Barthes, which concept describes second-order signification?

10. 10. Which element of narrative refers to the content plane?

11. 11. Which element of narrative refers to the expressive plane?

d. d. narration

13. 13. Tense, mood, and voice are concerned with which element of narrative?

14. 14. Distance and perspective refer to which dimension of narration?

d. pacing

16. 16. Color, lighting, and sound all refer to which aspect of media?

ESSAY QUESTIONS

1. Compare and contrast Ferdinand de Saussure’s theory of semiology with Charles Sanders