Test Bank Chapter 2: Marxist Analysis
MATCHING
Instructors will need to randomize the order of terms when constructing an exam.
1. base m. underlying economic and material conditions of society
2. superstructure d. the social and cultural institutions that make up society
3. profit-motive n. the continuous desire to increase capital
1. 1. What is the philosophy that underlies Marxism?
2. 2. Which of the following concepts describes the basic method of Marxist analysis?
Formatted: Indent: Left: 0″, Hanging: 0.25″, No bullets or
numbering
Formatted: Indent: Left: 0″, Hanging: 0.25″, No bullets or
numbering
d. d. the mode of production
4. 4. For Marx, which of the following concepts encapsulates land, natural resources, and labor
power?
5. 5. Which concept describes a company that owns various production companies (i.e., television
networks, film studios, record labels) across various media?
6. 6. Which concept describes a company that owns various aspects of production and distribution
(i.e., publishers, literary agencies, and bookstores) within a single type of media?
7. 7. Which strategy of profit maximization involves the creation of rapidly decaying information?
8. 8. Cross-development is characteristic of which strategy of profit maximization?
d. d. the logic of safety
9. 9. Spin-offs, sequels, and imitations are examples of which strategy of profit maximization?
10. 10. The media’s obsessive concern with shocking images and sensational stories reflects which
strategy of profit maximization?
11. 11. Which advertising strategy involves targeting specialized audiences?
12. 12. Contemporary patterns of media ownership are unlikely to do which of the following?
1. Identify and explain the four patterns of contemporary media ownership.
2. Identify, explain, and give an example of the five key strategies of profit maximization.