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Indicate whether the statement is true or false.
1. A public is created when the speaker demonstrates how an issue is of shared concern to themselves and the audience.
a. True
b. False
2. The goal of expressive communication is to engage other persons and elicit a response.
a. True
b. False
Differentiate types of audiences
3. If you deliver a carefully researched, well-argued, stylistically powerful speech but fail to engage your audience, your
speech will likely still be effective.
a. True
b. False
4. The literal audience is the people physically in front of the speaker.
a. True
b. False
Explain how your interaction with an audience fits in the broader context of the public and democratic
conversation
5. It is unimportant whether or not a speech involves perceiving the audience within the context of a larger public
conversation.
a. True
b. False
6. Engaged public speaking is a one–way process.
a. True
b. False
Analyze how the identity of the audience influences your choices, and explain how your choices influence the
identity of the audience
7. The process of audience analysis is not important because a successful public speech will automatically change an
audience’s opinion.
a. True
b. False
8. Creating a common concern about the topic as part of the audience’s identity is an important part of public speaking.
a. True
b. False
Distinguish between the literal and rhetorical audience
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9. The rhetorical audience is an ideal group of highly educated individuals.
a. True
b. False
Explain the distinction between marketing and engagement as approaches to communication
10. The marketing approach to an audience relies on stereotypes.
a. True
b. False
11. Speaking to the whole audience and not segmenting them is an important part of engaged public speaking.
a. True
b. False
12. An audience is inherently diverse.
a. True
b. False
13. Demographics are limiting because they can lead the speaker away from identifying common ground among audience
members.
a. True
b. False
14. When analyzing an audience, we make educated guesses based on assumptions about the demographics of that
audience.
a. True
b. False
15. The democratic framework means that everyone’s insights and arguments are given equal weight.
a. True
b. False
Indicate the answer choice that best completes the statement or answers the question.
16. Demographic data is properly used when __________.
a. it is used as a tool to determine the diversity a speech must address
b. it is used as the primary tool to understand an audience
c. it is used to find common concerns among the audience
d. d. all of these choices
e. none of these choices
17. In creating a rhetorical audience, the “as” test __________.
a. invites an audience to see a topic in a specific role
b. does not attempt to change the audience’s perspective
c. softens the topic to make it easier to agree with
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d. is an impractical tool
e. none of these choices
Explain how your interaction with an audience fits the broader context of the public and democratic conversation
18. In a successful public speech __________.
a. the speaker adapts their speech to a particular segment of the whole audience
b. the speaker includes the whole public within the speech
c. the goals of the speaker are the primary concern
d. connecting the audience to the larger public conversation is unimportant
e. all of these choices
19. Speaking with a responsibility to the extended audience means that __________.
a. your speech was created with the intent of engaging individuals who are informed about the topic
b. your speech was created with the intent of convincing an uninformed audience
c. your speech is clear enough for the audience members to repeat to others
d. all of these choices
e. none of these choices
20. Speaking to a public means __________.
a. speaking to a large audience
b. speaking to people from a superior position
c. speaking in a way so that all players in the dialogue have meaningful input
d. all of these choices
e. none of these choices
21. Analyzing an audience means __________.
a. finding the general tendencies of the audience to appeal to as many people as possible
b. getting important information like gender, religion, social status, and economic status to best convince them of
your ideas
c. thinking about the make-up and motivations of the audience to get a sense of how to best make your case to them
d. all of these choices
e. none of these choices
22. Marketing involves __________.
a. segmentation of the audience
b. a reliance on existing perceptions
c. persuasion of the audience as a goal in itself
d. all of these choices
e. none of these choices
Explain the distinction between marketing and engagement as approaches to communication
23. The engagement approach to audience involves __________.
a. a two-way process
b. demographics only
c. self-risk
d. both a two-way process and self-risk
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e. none of these choices
Analyze how the identity of the audience influences your choices, and explain how your choices influence the
identity of the audience
24. The best audience is __________.
a. an audience that agrees with you by chance
b. one you create yourself by emphasizing a common concern
c. one that has no opinion on the topic
d. all of these choices
e. none of these choices
25. Good public speakers advance the public conversation by __________.
a. convincing the audience that they should be concerned with the speaker’s problems
b. using the marketing approach in their public speaking
c. working with the literal audience to create political change
d. establishing common goals with people that you may not know personally to work for the common good
e. none of these choices
Differentiate types of audiences
26. Which of the following is not a type of rhetorical audience?
a. occasional audience
b. sympathetic audience
c. hostile audience
d. apathetic audience
e. empathic audience
27. Adapting to an audience means __________.
a. you deliver your speech in a manner that brings in the members of the audience the audience analysis found
would be left out
b. you pick a topic that you know the audience will generally agree with
c. you write, frame, and deliver your speech in a manner that responds to the analysis of the audience
d. all of these choices
e. none of these choices
28. Which of the following is/are made by creating a common identity?
a. literal audience
b. rhetorical audience
c. demographic groups
d. community
e. none of these choices
29. The literal audience __________.
a. is comprised of the people physically listening to the speaker
b. can start to be defined by demographic characteristics
c. is usually diverse
d. all of these choices
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e. none of these choices
Distinguish between the literal and rhetorical audience
30. A rhetorical audience is created through __________.
a. similar demographics
b. the speaker’s skill in creating common ground
c. passionate speaking
d. picking a suitable topic
e. none of these choices
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Answer Key
1. True
2. False
3. False
14. True
15. True
16. a
25. d
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26. e