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52. During her speech, Liza focuses on wealth and retirement issues. Which group is this
speech most likely to resonate with?
A) teenagers
B) those in their twenties and thirties
C) those in their forties and fifties
D) those in their sixties
53. Thinking about how old your audience is and what stage of life they are in will help you
make informed guesses about their
A) genders.
B) values.
C) sexual orientations.
D) socioeconomic statuses.
54. Which demographic category can be more difficult to determine than others?
A) sex
B) religious beliefs
C) age
D) socioeconomic status
55. Which would appeal to a person in the teenage crisis?
A) appeals focused on the present
B) promises of career success
C) long-term financial goals
D) reasoned, emotional appeals
56. Which should be considered when you conduct a psychological audience analysis?
A) feelings
B) income
C) sexual orientation
D) occupation
57. Thea conducts a psychological audience analysis prior to her speech. Which finding
would be the result of this analysis?
A) Many members in the audience are college educated and have advanced degrees.
B) Most of the audience members believe strongly in the topic she will be discussing.
C) The audience is a mix of men and women.
D) Most of the audience members are African Americans.
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58. Who argued that each person goes through eight life stages?
A) Kenneth Burke
B) Erik Erikson
C) Karl Marx
D) Milton Rokeach
59. Which refers to a group of people who share a similar genetic heritage?
A) sexual orientation
B) gender
C) ethnic identification
D) race
60. Mary’s parents were born in Mexico and moved to the United States before she was
born. Even though she does not speak Spanish and has never been to Mexico, Mary’s _____ is
Hispanic.
A) social identity
B) national orientation
C) race
D) ethnic identification
61. Which component of the audience’s belief system is easiest to change?
A) values
B) beliefs
C) wishes
D) attitudes
62. Alex is biologically a male and is attracted to those who identify as male. His attraction
to those who identify as male is considered his
A) sexual orientation.
B) gender.
C) sex.
D) ethnic identification.
63. Which are rules that help establish ideas of what it means to be a man or woman?
A) sexual orientation
B) social norms
C) sex
D) sexual identity
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64. Whose model of belief and attitude is a predictor of how an audience tends to process
and respond to messages?
A) Sigmund Freud
B) Kenneth Burke
C) Karl Marx
D) Milton Rokeach
65. Which element may be considered a part of someone’s socioeconomic status?
A) group membership
B) family history
C) education level
D) circle of friends
66. Knowing the physical arrangement of the location where you will be speaking can help
you determine
A) the limitations of your speech.
B) the ways you should relate to your audience.
C) the level of organization your speech will need.
D) the amount of research your speech will require.
67. Most of John’s actions are driven by his desire to keep his family financially secure.
John’s desire to do this is an example of
A) terminal values.
B) beliefs.
C) attitudes.
D) feelings.
68. According to Milton Rokeach, what members of an audience hear is filtered through
their
A) identification.
B) beliefs, attitudes, and values.
C) natural disposition.
D) desire for approval.
69. In a bigger space, the speaker may have to be more
A) subtle.
B) animated.
C) flattering of the audience.
D) willing to speak without a microphone.
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70. Using PowerPoint during a speech is an example of
A) audience analysis.
B) technology use.
C) sound reinforcement.
D) audience disposition.
71. Who argued that understanding a society’s class system helps us to understand that
society better?
A) Karl Marx
B) Kenneth Burke
C) Erik Erikson
D) Milton Rokeach
72. In a smaller space, the speaker will need to be more
A) subtle.
B) dramatic.
C) approachable.
D) tactile.
73. Richard wants to develop a rapport with his audience. Which of the following actions
will best help him do this?
A) Get to know the speech space.
B) Incorporate humor.
C) Find out the average age of the audience.
D) Survey the audience in advance.
74. Aparna is speaking to a dance class of middle schoolers. Even though all the students are
beginners, they think of themselves as accomplished dancers. This assessment describes the
students’
A) self-concepts.
B) stereotypes.
C) demography.
D) subtleties.
75. Which would most likely appeal to a person in a midlife crisis?
A) promises of career success
B) appeals focused on the present
C) radical politics
D) appeals to wealth in retirement
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76. In order to address the audience as whole human beings, the speaker should focus on
appealing to both
A) terminal and instrumental values.
B) beliefs and attitudes.
C) logic and feelings.
D) wishes and desires.
77. According to Kenneth Burke, what occurs when a stranger no longer becomes “strange”?
A) flattery
B) co-dependence
C) disposition
D) good wishes
78. Katie is picking out a book at the bookstore. A woman Katie does not know approaches
and says, “I love this bookstore. They have the best selection.” Katie smiles and nods because
she thinks the same thing. Which of Kenneth Burke’s ideas does this exemplify?
A) independence
B) flattery
C) identification
D) wishes
79. Kevin assumes that his new friend, Haruto, likes wasabi, a Japanese condiment, because
he is Japanese. This is an example of Kevin applying
A) self-concepts.
B) demography.
C) stereotypes.
D) subtleties.
80. According to Sigmund Freud, most of us want to be
A) recognized.
B) flattered.
C) alone.
D) changed.
81. In which speech setting would animated gestures most likely be needed?
A) a large religious service
B) a job interview
C) a small dinner party
D) an elementary classroom presentation
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82. Stereotypes are used to make quick judgments about others when we have
A) a strong belief system.
B) terminal values.
C) limited information.
D) a self-concept.
83. You post to Facebook while you are in a movie theater seeing a new film. Several of
your friends like your post and comment on it, saying that they loved the movie when they saw
it. This moment of bonding is an example of
A) connection and independence.
B) symbiosis.
C) formal audience analysis.
D) a moment of identification.
84. The standards for respectful treatment of diverse audiences are universal.
A) True
B) False
85. Use of presentation software may help a large audience better understand the content of
your speech.
A) True
B) False
86. A belief is a core idea that is nearly impossible to change.
A) True
B) False
87. Demographic data can help you develop an analysis of the speech space.
A) True
B) False
88. Thinking about the jobs held by members of your audience and their estimated income
will give you insights into their beliefs.
A) True
B) False
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89. Internet audiences, or unknown audiences, are groups of individuals who are brought
together by a given message and who may or may not share common characteristics.
A) True
B) False
90. The shared sense of identity between or among two or more people is called
identification.
A) True
B) False
91. Speaking is as much about feelings as it is about logic.
A) True
B) False
92. Popular culture references would be MOST unappealing to those in the old-age crisis age
group.
A) True
B) False
93. Conducting a focus group of current customers before designing a new website for your
company is a form of informal audience analysis.
A) True
B) False
94. In general, the larger the audience, the more you will need to be prepared.
A) True
B) False
95. Threats about long-term consequences would NOT be appealing to teenagers.
A) True
B) False
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Answer Key
1. B
2. C
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