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59. In the _____ step of the motivated sequence, the audience may be asked to vote, donate
money or time, or make a life change.
A) need
B) satisfaction
C) visualization
D) action
60. The _____ step of the motivated sequence is most likely to contain vivid imagery,
anecdotes, and stories.
A) need
B) satisfaction
C) visualization
D) action
61. Omar is presenting a persuasive speech to convince his classmates to begin their
retirement investing early in life. He begins with a projection of how much income they will
require to live comfortably in retirement. Then he talks about the fact that very few Americans,
and even fewer young people, have saved anything for retirement. He proposes that everyone in
the class begin to put a small amount of money in a retirement account every month. He then
asks them to imagine their lives after retirement with this money saved. Finally, he describes the
process of opening a retirement account and urges them to do this without delay. Which of the
following organizational patterns is Omar using?
A) problem-solution
B) motivated sequence
C) refutation
D) comparative advantage
62. In her persuasive speech, Latasha tries to convince her class to establish good credit. At
one point, she shows her students a website where they can sign up to receive updates on any
changes to their credit reports and urges them to register. In which of the following stages of the
motivated sequence organizational pattern would she do this?
A) need
B) satisfaction
C) visualization
D) action
63. Which statement accurately describes the motivated sequence?
A) It has three steps.
B) It is based on the problem-solution pattern.
C) It was designed for value claims.
D) It was developed by a Harvard professor.