10)
It didn’t take Matthew long to realize that everyone takes longer than the prescribed one hour for
lunch at his new company. Now Matthew’s lunch is over an hour like everyone else. In this instance, “a
longer lunch” is an example of a group
A)
norm. C)
ideal.
B)
goal. D)
structure.
11)
The diversity committee at State U. is a long-standing, high-context culture committee with a stable
membership. During the first meeting of the year, Sam, a relatively new member of the group, asks, “What
are the plans for fall orientation?” Given the high-context culture of the group, which of the
following will most likely be a response Sam will receive?
A)
We will have a special meeting at the end of the month to brainstorm ideas. We will appoint a
subcommittee to draw up a schedule and deadlines for tasks, and proceed from that schedule.
B) We’ll probably do the same thing we did last year.
C)
We will need to consult with the students who will be involved to get their input before we proceed. Then
we can work on making a schedule and setting deadlines.
D)
That’s the next thing on our agenda. Let’s get busy deciding on a schedule, activities, and deadlines.
12) Which of the following is true concerning brainstorming?
A)
It allows for the generation of a limited number of ideas.
B) It calls for the evaluation of each idea as it is presented.
C)
It encourages creativity.
D)
It occurs in three phases.
13)
To discover how a target audience might react to a new ad campaign, marketing executives
A)
brainstorm among themselves.
B)
conduct focus groups.
C) brainstorm with marketing executives from other firms.
D)
start the campaign and then poll people on its effectiveness.