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Chapter 6 Motion Media
Chapter 6 Motion Media
6.1 Multiple-Choice Questions
1) Who wrote, created and/or produced such popular movie and television works as Diary of a Mad
Black Woman, Meet the Browns and House of Payne?
A) Tyler Perry
B) Desi Arnez
C) Robert Flaherty
D) Steven Spielberg
2) Tyler Perry’s personification of the “new Hollywood” and his ability to cut across media
platforms is demonstrated by all of the following accomplishments EXCEPT
A) producing nine motion pictures.
B) producing three televisions series that have aired on TBS.
C) writing and producing seven plays for the live stage.
D) writing and publishing two best-selling novels and an autobiography.
3) The movie and television industries at first engaged in a rivalry that began when television
began drawing huge audiences in the
A) 1930s.
B) 1940s.
C) 1950s.
D) 1960s.
4) What was the name of the early television show that borrowed the innovative, movie-production
technique of using three cameras to film episodes?
A) Gunsmoke
B) I Love Lucy
C) The Twilight Zone
D) The Wonderful World of Disney
5) The process of melding the television and movie industries was spurred forward by all of the
following EXCEPT
A) concentration of early television production and executive offices on the West Coast.
B) cooperation between ABC television and Disney Studios in producing Disneyland as a series.
C) filming I Love Lucy with three-cameras and editing it instead of airing it as a live sit-com.
D) television executives deciding to air the Movie of the Week series in prime-time.
6) The historic distinction between Hollywood and television as rivals has
A) increased in intensity.
B) almost completely disappeared
C) become more defined.
D) remained constant.
7) People watching a movie need to experience __________ which means they surrender doubts about
the reality of the story and become caught up in the story.
A) suspension of disbelief
B) imagination
C) movie clarity
D) belief
8) A movie-theater experience differences from watching television or reading a magazine because
A) it provides only entertainment value.
B) it’s a communal experience.
C) it includes popcorn.
D) it’s higher quality.
9) Former Vice President Al Gore’s documentary, An Inconvenient Truth, focused attention on
A) Wal-Mart.
B) health care.
C) the media.
D) the environment.
10) The system where Hollywood studios made actors into celebrities with the purpose of
increasing movie audiences was called
A) the star system.
B) the studio system .
C) block booking.
D) vertical integration.
11) When a movie studio controlled the whole process from conception of a movie to its delivery
through the box office it was said to be engaged in
A) consolidation.
B) block-booking.
C) the studio system.
D) synergy.
12) U.S. movie attendance peaked in the
A) 1940s.
B) 1950s.
C) 1960s.
D) 1980s.
13) As television emerged as a national mass medium, it followed patterns set by radio in all of the
following EXCEPT
A) free programming for the audience because advertisers are paying to reach them.
B) government regulation that includes mandatory licensing of stations.
C) a synergistic relationship with the movie industry for program content.
D) a two-tier infrastructure of local stations but national networks that provided content.
14) The early decades of television were dominated by the Big Three, national networks that
included all of the following EXCEPT
A) ABC.
B) CBS.
C) Fox.
D) NBC.
15) The law that authorized the licensing of television stations and government regulation of
television content was the
A) Federal Radio Act of 1927.
B) Federal Communication Act of 1934.
C) U.S. Code of Media Regulation of 1952.
D) Telecommunications Act of 1996.
16) Which media mogul launched Fox as a new television network in 1986?
A) Ted Turner
B) Michael Eisner
C) Steve Jobs
D) Rupert Murdoch
17) Government financial support of noncommercial television began in the 1960s because
A) television producers objected to increased advertising interrupting the flow of their programs.
B) there was a concern television had become a vast wasteland of lowbrow content.
C) all the airwaves licensed for commercial television were being used.
D) remote areas were unable to receive commercial television signals.
18) What entity is a quasi-governmental agency that channels tax generated funds into a U.S.
noncommercial television and radio system?
A) Corporation for Public Broadcasting
B) Carnegie Commission on Educational Television
C) Federal Communication Commission
D) Public Broadcasting Service
19) The Carnegie Commission on Educational Television recommended public television to “serve
the needs of the American public” in the
A) 1940s.
B) 1950s.
C) 1960s.
D) 1970s.
20) PBS is an acronym for
A) Pioneer Broadcast System.
B) Personal Broadcasting Services.
C) Public Benefit Satellite.
D) Public Broadcasting Service.
21) Television signals travel
A) on paths matching the Earth’s curvature.
B) somewhat faster than light.
C) best when there’s good ground conductivity.
D) in a straight line.
22) Cable systems were created to provide
A) additional channels in large, metropolitan areas.
B) access to television shows in rural areas.
C) on-demand movies.
D) channels other networks refused to carry.
23) The first cable network using satellites to deliver programming was
A) HBO.
B) Disney.
C) TNT.
D) CNN.
24) Which is the largest satcom operator in the U.S.?
A) Dish Network
B) DirecTV
C) EchoStar
D) Star TV
25) The major components of the movie industry are production, exhibition, and
A) countercensorship.
B) promotion.
C) research.
D) distribution.
26) All of the following describe the role of motion picture distribution companies EXCEPT
A) they are the movie industry’s “creative heart.”
B) they are named briefly on-screen in movie credits.
C) they book movies into theaters and negotiate their release in other venues.
D) they produce movie trailers and prepare and buy advertising for movies.
27) Which of the following is NOT one of the ways movie theaters responded after their audiences
declined because of television?
A) smaller theaters
B) cinemascope
C) increased popcorn prices
D) decreased salaries for top movie stars
28) The U.S. movie industry is dominated by how many major studios?
A) 3
B) 4
C) 6
D) 9
29) The movie industry is dominated by a handful of major studios that includes all of the following
EXCEPT
A) Columbia.
B) MGM/UA.
C) Paramount.
D) 20th Century Fox.
30) The movie industry is dominated by a handful of major studios that includes all of the following
EXCEPT
A) Columbia.
B) Disney.
C) Dreamworks.
D) Universal.
31) In 2006, Disney offered $7.4 billion to acquire
A) Universal.
B) Pixar.
C) Columbia.
D) Warner Brothers.
32) Applying the term “independent” or “indie” to a small studio or producer can be misleading for
all of the following reasons EXCEPT
A) they can’t start production until their scripts are approved by the Motion Picture Association.
B) they have to use a distributor that is under the same ownership as a major studio.
C) they often partner with or rely on a major studio for funding.
D) they will probably be bought out by a major studio if they’re successful.
33) Which Hollywood studio was started by David Geffen, Jeff Katzenberg, and Steven Spielberg?
A) New Line
B) Pixar
C) Dreamworks
D) United Artists
34) The broad genre of films that tells a story is
A) documentary.
B) drama
C) fictional films.
D) narrative films.
35) Movies with sound were called
A) talkies.
B) surround sound.
C) musicals.
D) speaking screens.
36) The studio that introduced the first successful movie with sound was
A) Disney.
B) Paramount.
C) 20th Century Fox.
D) Warner Brothers.
37) What was the first movie that used color?
A) Gone with the Wind
B) The Black Pirate
C) The Jazz Singer
D) The Singing Fool
38) The blockbuster movie most often thought of as the first to use computer-generated imagery
was
A) Jaws.
B) Star Wars.
C) Superman.
D) Stargate. -Men
39) The pioneer of animated films was
A) Al Jolson.
B) Walt Disney.
C) Frank Capra.
D) Adolph Zuker.
40) The 1920s animated cartoon character, Steamboat Willie, later became
A) Mickey Mouse.
B) Stewart Little.
C) Donald Duck.
D) Bugs Bunny.
41) The first documentary filmmaker was
A) Frank Capra.
B) Adolph Zucker.
C) John Warner.
D) Robert Flaherty.
42) A film that examines an historical or current event or explains a natural or social phenomenon
is called a
A) docu-ganda.
B) documentary.
C) fiction movie.
D) B movie.
43) The Blair Witch Project is an example of
A) a blockbuster film that lost money.
B) an independent film discovered at a film festival.
C) a foreign movie that did well at the box office.
D) a movie appealing to a narrow demographic niche.
44) Steven Spielberg loves to use his movies to tell stories about all of the following EXCEPT
A) coming of age and loss of innocence.
B) ordinary characters meeting extraordinary beings or facing extraordinary circumstances.
C) parent-child tensions in growing up.
D) supernatural phenomena that threaten human existence.
45) Steven Spielberg produced all of the following EXCEPT
A) Close Encounters.
B) Raiders of the Lost Ark.
C) Star Trek – The Wrath of Khan.
D) Who Framed Roger Rabbit.
46) One of the first sitcoms originally created for television instead of being adapted from radio was
A) Amos and Andy.
B) I Love Lucy.
C) Our Miss Brooks..
D) The Jack Benny Program.
47) The pioneer prime-time reality television show was
A) The Bachelor.
B) The Dating Game.
C) The Man and the Challenge.
D) Survivor.
48) The first news from another medium that was displaced and put out of business by television’s
introduction of network newscasts was
A)half-hour newscasts on radio networks.
B) Life magazine.
C) newsreels shown in movie theaters.
D) the United Press International wire service.
49) In the early days of television, documentaries had to be balanced and therefore usually
remained neutral and avoided taking sides because
A) advertisers wouldn’t sponsor programs that were biased or showed favoritism.
B) censors reviewed and had to approve all programs before they aired.
C) the Federal Communications Commission enforced its Fairness Doctrine.
D) neutrality was anathema to traditional journalism standards.
50) Michael Moore whose documentaries have such strong points of view that some critics called
them “docu-ganda” produced all of the following EXCEPT
A) Capitalism: A Love Story.
B) Fahrenheit 9/11.
C) Roger and Me.
D) Who Shot Roger Rabbit?
51) What topic of a documentary series produced by Ken Burns drew more viewers to PBS than any
other program in its history?
A) The Cold War
B) The Civil War
C) Jazz
D) World War II
52) A new form of television that includes brief episodic stories for delivery through the Interneis
called
A) Zines
B) WebTV
C) Webisodes
D) InterTV
53) In the decades before World War II, going to a movie theater in the downtown section of a large
city was a first class experience that probably included all of the following EXCEPT
A) air-conditioning – the first ever available in public buildings in the U.S.
B) cocktails and free hors d’oeruvres.
C) lavishly decorated lobbies and lounges with plush velvet wall paper.
D) well-groomed, uniformed doormen and ushers to escort patrons to their seats.
54) Throughout its history, movie theaters have adapted to the changing demands of the audience.
Which of the following is NOT one of the adaptations?
A) installed plush seats
B) created multiplexes
C) converted to digital
D) prohibited iPods in theaters
55) Compared to high-risk blockbusters, B-movies are popular with studios because they are
usually a safe bet financially. They are described by all of the following EXCEPT
A) casts consist of entirely unknown actors, never any stars.
B) generally formulaic movies that offer little in terms of creative story-telling or moviemaking.
C) likely to be sequels, remakes, or niche-audience films that lack broad appeal.
D) unlikely to make a lot of money, but almost certain to return some profit.
56) Time-shifting devices such as TiVo
A) have been welcomed by television advertisers.
B) undermine the attraction of television as an advertising vehicle.
C) allow advertisers to reach potential customers in greater numbers.
D) reduce costs for advertisers.
57) Early technologies for time-shifting your television viewing required you to record and later
playback programming, a newer time-shifting technology in which you don’t have to record is
A) Betamax.
B) dynamic video
C) My-TV.
D) video-on-demand.
58) First there was time shifting; now there is space shifting as consumers can watch television at
any location with handheld screens. These have resulted in
A) increased advertising revenue.
B) longer programming on traditional TV.
C) television adapting to its viewers habits.
D) fewer shows being produced
59) A new technology that promises to do for viewing movies in a theater what HDTV did for
viewing television at home is called
A) d-cinema.
B) HDMP.
C) high-def projection.
D) super screen.
60) Apparently reflecting an “if you can’t beat them, join them” philosophy, movie studios are
streaming movies directly to paying customers. Among the streamers is
A) Columbia.
B) Miramax.
C) Paramount.
D) 20th Century Fox.
6.2 True/False Questions
1) At their inception, movies were a chemistry-based medium.
2) The early television industry was modeled after movies.
4) The barriers between Hollywood and television have come down, and they now have a
synergetic relationship.
5) Getting the audience to suspend disbelief is a major component of movies.
