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Scenario: Better Mousetrap Inc.
Better Mousetrap Inc. is a manufacturing company that sells pest control products. Recently the
company launched an innovative mousetrap with a unique design that has been selling well in
the U.S. market. Senior Vice President Marc Wallace, even recommended expanding sales
overseas in order to increase company revenues.
92) Jack has always handled product returns on a case-by-case basis, but he is often unprepared
to deal with too many cases of returns. Which of the following would most likely help Jack
increase his repeat business?
A) continuing with the current system, since it is already well-established
B) accepting returns but crediting customer accounts slowly to discourage future returns
C) planning for returns and giving prompt credits to customers
D) avoiding receiving returns when possible to discourage the loss of revenue
93) National competitive advantage theory states that a nation’s competitiveness in an industry
depends on ________.
A) the capacity of companies to create barriers to entry
B) the capacity of the industry to innovate and upgrade
C) the availability of government subsidies for industry development
D) the availability of cheap factors of production in the nation
94) According to the Porter diamond, which of the following is an example of an advanced
factor?
A) labor forces in the nation
B) technological infrastructure in the nation
C) climate in the nation
D) natural resources in the nation