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Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in
several nations. The company wants to follow a strategy of adapting its products and marketing
activities in each national market to suit local preferences. This strategy aims at creating value
for its customers.
85) Beanstalk managers know that the drawback of such an adaptive strategy is that it ________.
A) does not allow companies to exploit scale economies in product development, manufacturing,
and marketing
B) can cause a company to overlook important differences in buyer preferences across various
markets
C) is applicable only to industries in which price-competitiveness is a key success factor
D) does not allow a company to modify its products except for the most superficial features
86) Which of the following strategies should TeleToys follow if it wants buyers to perceive its
products as unique?
A) retrenchment strategy
B) global strategy
C) differentiation strategy
D) low-cost leadership strategy
87) Which of the following features is TeleToys least likely to use in order to create a perception
of having unique products?
A) brand image
B) reputation for quality
C) product design
D) low cost