73) The “M” in RFM analysis stands for ________.
A) money
B) mostly
C) modest
D) modern
74) RFM scores commonly range from ________, with ________ being the “high” or “most
desirable” (from the vendor’s point of view) score.
A) 0 to 5; 0
B) 0 to 5; 5
C) 1 to 5; 1
D) 1 to 5, 5
75) We have done an RFM analysis on our customer data. John Smith has a score of {5 1 1}.
This means that John ________.
A) has ordered recently, and orders a lot when he orders
B) hasn’t ordered recently, but orders a lot when he orders
C) has ordered recently, but doesn’t order a lot when he orders
D) hasn’t ordered recently, and doesn’t order a lot when he orders
76) OLAP stands for ________.
A) OnLine Analytical Processing
B) OffLine Analytical Processing
C) OnLine Analysis Process
D) Old, Lazy and Particular