28
Copyright © 2019 Pearson Education, Inc.
2) Describe the factors that influence supply chain network design decisions.
Answer: Strategic Factors. Firms focusing on cost leadership tend to find the lowest cost
location for their manufacturing facilities, even if that means locating very far from the markets
they serve. Firms focusing on responsiveness tend to locate facilities closer to the market and
may select a high-cost location if this choice allows the firm to quickly react to changing market
needs.
Technological Factors. If production technology displays significant economies of scale, a few
high-capacity locations are the most effective. In contrast, if facilities have lower fixed costs,
many local facilities are preferred because this helps lower transportation costs. If the production
technology is very inflexible and product requirements vary from one country to another, a firm
has to set up local facilities to serve the market in each country. Conversely, if the technology is
flexible, it becomes easier to consolidate manufacturing in a few large facilities.
Macroeconomic Factors. Macroeconomic factors include taxes, tariffs, exchange rates, and other
economic factors that are not internal to an individual firm. If a country has very high tariffs,
companies either do not serve the local market or set up manufacturing plants within the country
to save on duties. High tariffs lead to more production locations within a supply chain network,
with each location having a lower allocated capacity. Tax incentives are a reduction in tariffs or
taxes that countries, states, and cities often provide to encourage firms to locate their facilities in
specific areas. Many countries vary incentives from city to city to encourage investments in areas
with lower economic development. Developing countries often create free trade zones where
duties and tariffs are relaxed as long as production is used primarily for export. This creates a
strong incentive for global firms to set up a plant in these countries to be able to exploit their low
labor costs. Many countries also place minimum requirements on local content and limits on
imports. Such policies lead companies to set up many facilities and source from local suppliers.
Exchange rate risks may be handled using financial instruments that limit, or hedge against, the
loss due to fluctuations. Suitably designed supply chain networks, however, offer the opportunity
to take advantage of exchange rate fluctuations and increase profits. An effective way to do this
is to build some over-capacity in the network and make the capacity flexible so that it can be
used to supply different markets. This flexibility allows the firm to alter production flows within
the supply chain to produce more in facilities that have a lower cost based on current exchange
rates. When designing supply chain networks, companies must build appropriate flexibility to
help counter fluctuations in exchange rates and demand across different countries.
Political Factors. Companies prefer to locate facilities in politically stable countries where the
rules of commerce are well defined. Countries with independent and clear legal systems allow
firms to feel that they have recourse in the courts should they need it. This makes it easier for
companies to invest in facilities in these countries. Political stability is hard to quantify, so a firm
makes an essentially subjective evaluation when designing its supply chain network.
Infrastructure Factors. The availability of good infrastructure is an important prerequisite to
locating a facility in a given area. Poor infrastructure adds to the cost of doing business from a
given location. Key infrastructure elements to be considered during network design include
availability of sites, labor availability, proximity to transportation terminals, rail service,
proximity to airports and seaports, highway access, congestion, and local utilities.