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37) ________ marks are similar to ordinary trademarks, but they are used to identify the services
or intangible activities of a business rather than a business’s physical product.
A) Creative
B) Intangible
C) Examination
D) Service
E) Subtle
38) ________ marks are trademarks or service marks used by the members of a cooperative,
association, or other collective group, including marks indicating membership in a union or
similar organization.
A) Collective
B) Share
C) Examination
D) Joint
E) Certification
39) The Partnering for Success feature in Chapter 12 starts by talking about the Maker
Movement. According to the feature, there are a growing number of companies that have formal
processes in place for ________ to submit ideas.
A) customers
B) suppliers
C) inventors
D) stakeholders
E) the general public
40) Which of the following is NOT generally eligible for trademark protection?
A) Trade dress
B) Shapes
C) Words
D) Surnames
41) A trademark is registered with the ________.
A) U.S. Commerce Department
B) Federal Trade Commission
C) Securities and Exchange Commission
D) Federal Patent, Copyright, and Trademark Office
E) U.S. Patent and Trademark Office
42) A trademark is a word, name, symbol, or device used to identify the source or origin of
products or services and to distinguish those products or services from others.
43) Certification marks are similar to ordinary trademarks, but they are used to identify the
services or intangible activities of a business rather than a business’s physical product.
44) Combinations of numbers and letters, such as 3M and 1-800-CONTACTS, can be
trademarked.
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45) Trademark law falls under the Lanham Act, which passed in 1946.
46) Marks that are merely descriptive of a product or service can be trademarked.
47) What is a trademark? Why are trademarks important?
48) A form of intellectual property protection that grants to the owner of a work of authorship
the legal right to determine how the work is used and to obtain the economic benefits from the
work is referred to as a(n) ________.
A) assurance document
B) patent
C) trade secret
D) brand
E) copyright
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49) Which of the following statements about copyrights is incorrect?
A) Businesses typically possess a treasure trove of copyrightable material.
B) A musical composition that is written down is copyrightable.
C) Copyrightable material may be in tangible or intangible form.
D) The 1976 Copyright Act governs copyright law in the United States.
E) A copyright is a form of intellectual property protection.
50) Copyright law is governed by the ________.
A) U.S. Constitution
B) 1946 Intellectual Property Act
C) 1966 Trademark and Copyright Act
D) 1955 Inventors and Writer’s Protection Act
E) Copyright Revision Act of 1976
51) If a local band wrote their own rendition of a Katy Perry song, the band could try to
copyright their rendition of the song as a(n) ________ work.
A) imitative
B) offshoot
C) derivative
D) subsequent
E) supplemental
52) Copyright law protects any work of authorship ________.
A) 90 days after it is approved by the U.S. Copyright Office
B) one year after it assumes a tangible form
C) the moment it assumes a tangible form
D) as soon as it is approved by the U.S. Copyright Office
E) 30 days after it assumes a tangible form
53) Which of the following symbols is the copyright bug?
A) ç
B) €
C) ¢
D) ©
E) ™
54) According to current regulations, any copyrightable work created on or after January 1,
1978, is protected by copyright law for the life of the author plus ________ years.
A) 28.5
B) 101
C) 40
D) 55
E) 70
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55) The main exclusion from copyright laws is that copyright laws cannot protect ________.
A) ideas
B) dramatic works
C) computer software
D) musical compositions
E) literary works
56) Copyright ________ occurs when one work derives from another or is an exact copy or
shows substantial similarity to the original work.
A) infringement
B) violation
C) intrusion
D) breach
E) duplication
57) The What Went Wrong? feature in Chapter 12 focuses on trademark disputes between large
firms and start-ups. In the case of Eat More Kale and Chick-fil-A, the winner was ________.
A) Eat More Kale
B) Chick-fil-A
C) neither; settled out of court
D) neither; a compromise was reached
E) neither; Chick-fil-A withdrew complaint
58) A trademark is a form of intellectual property protection that grants to the owner of a work of
authorship the legal right to determine how the work is used and to obtain the economic benefits
from the work.
59) Computer software is not covered by copyright law.
60) Pictorial, graphic, and sculptural works can be protected via copyrights.
61) Copyright infringement occurs when one work derives from another or is an exact copy.
62) What is a copyright? What is protected by a copyright?
63) A company’s customer list is most commonly protected under ________ regulations.
A) patent
B) copyright
C) trade secret
D) trademark
64) A ________ is any formula, pattern, physical device, idea, process, or other information that
provides the owner of the information with a competitive advantage in the marketplace.
A) patent
B) copyright
C) trademark
D) trade secret
E) certification mark
65) Which of the following items would typically be protected by a form of intellectual property
protection other than trade secret statutes?
A) Financial forecast
B) Product formula
C) A company’s logo
D) Logs of sales calls
E) Employee roster
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66) The federal Economic Espionage Act, passed in 1996, criminalizes ________.
A) copyright infringement
B) utility patent violations
C) trademark violations
D) design patent violations
E) the theft of trade secrets
67) The ________, which was drafted in 1979 by a special commission, attempted to set
nationwide standards for trade secret legislation.
A) Intangible Assets Protection Act
B) Fairness in Intellectual Property Act
C) Uniform Trade Secrets Act
D) Trademark & Copyright Act
E) Economic Espionage Act
68) According to the textbook, trade secret disputes arise most frequently when ________.
A) one firm alleges that it can legally use another firm’s trade secrets because they were
“voluntarily” disclosed
B) an employee leaves a firm to join a competitor and is accused of taking confidential
information with him or her
C) one firm claims that another firm outright stole its trade secrets
D) one firms claims that what another firm is claiming as a trade secret is common knowledge
E) one firm claims that it obtained another firm’s trade secrets through legal means
69) A trade secret is any formula, pattern, physical device, idea, process, or other information
that provides the owner of the information with a competitive advantage in the marketplace.
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70) While stealing trade secrets is widely considered to be unethical, it is not a criminal offense.
71) Trade secret disputes arise most frequently when one firm alleges that a trade secret claimed
by another firm is common knowledge, and can therefore be used by anyone.
72) An ________ is conducted to determine the intellectual property a company owns.
A) intellectual property audit
B) intangible materials audit
C) academic property inventory
D) intellectual materials inventory
E) intangible property inventory
73) Consider the following questions: Do our products under development require patent
protection? Are we in compliance with the copyright license agreements into which we have
entered? Is anyone infringing on our trademarks? Are company trade secrets leaking out to
competitors? These are the types of questions that would be asked when conducting a(n)
________.
A) intangible material examination
B) intellectual property inventory
C) intangible material inspection
D) patent, trademark, copyright, and trade secret review
E) intellectual property audit
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74) There are two primary reasons to conduct an intellectual property audit. First, it is prudent
for a company to periodically determine whether its intellectual property is being properly
protected. The second reason for a company to conduct an intellectual property audit is to
________.
A) remain prepared for a Security & Exchange Commission spot inspection
B) remain prepared to justify its value in the event of a merger or acquisition
C) remain prepared for an initial public offering
D) update the value of its intellectual property on its balance sheet
E) make sure no intellectual property has been stolen
75) An intellectual property audit is conducted to determine the intellectual property a company