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24) The What Went Wrong? feature in Chapter 1 focuses on Prim, a failed startup in the laundry
industry. According to the feature, Prim failed largely as a result of ________.
A) lack of product/customer focus
B) poor intellectual property protection
C) the individuals who started the firm were too young and inexperienced
D) poor execution intelligence
E) a lack of passion and resolve
25) Stacey Wills, who is at heart a craftsperson, recently started a firm to manufacture a new
innovative food blender. Stacey’s desire is to sell her food blender to as many people as possible
because she firmly believes in the merits of her product. Stacey’s story best illustrates which of
the following characteristics, or attributes, of a successful entrepreneur?
A) Product/customer focus
B) Execution intelligence
C) Tenacity despite failure
D) A desire to please consumers
E) A desire to gain financial rewards
26) Alex and Patty Webb launched a firm several years ago and have been particularly
successful in introducing new products to the marketplace. One thing that Alex and Patty are
particularly good at is translating their thoughts, creativity, and imaginations into products that
reach the marketplace. The ability to make this happen is most closely related to which of the
following characteristics of successful entrepreneurs?
A) A passion for the business
B) Execution intelligence
C) Tenacity despite failure
D) Product/market focus
E) A desire for recognition