122) Which of the following is an example of a descriptive title for a visual?
A) How CamCo Reduces Costs
B) CamCo Cost Reductions Are Increasing Each Year
C) Reducing Costs Is a Number-One Goal at CamCo
D) Whither Camco: Is the Rollercoaster Ride Over?
123) When creating visuals, it is highly unethical to
A) leave out important information.
B) airbrush the photos of company executives to make them look more attractive.
C) overload your report with unnecessary tables and charts.
D) simplify data from other sources.
124) Which of the following statements is TRUE?
A) Data visualization can only depict numerical data.
B) Data visualization can’t show complex relationships among data points.
C) Data visualization can combine and connect large amounts of data in endless ways.
D) Data visualization can show only a few data points before becoming too cluttered to interpret.
125) All of the following EXCEPT ________ will help you integrate visuals and text in business
documents.
A) referring to visuals in the text
B) maintaining a balance between text and visuals
C) identifying the visuals with titles, captions, and legends
D) putting the visuals into a separate section, such as an appendix
126) A(n) ________ title on a graphic simply identifies the topic.
A) descriptive
B) informative
C) illustrative
D) prescriptive
127) A(n) ________ interprets the data in a visual and extracts the main idea from it.
A) descriptive title
B) informative title
C) illustrative title
D) prescriptive title
128) Including visuals in your report or presentation is a particularly powerful way to
communicate with a culturally diverse audience.
129) Legends and titles serve the same purpose in a visual aid.
130) A visual does not need documentation if you have gathered data from other sources and
created the visual yourself.
131) Infographics are limited to showing stylized versions of charts and graphs.
132) The best place to put a visual is right next to or immediately following the paragraph it
illustrates.
133) In the text of a report, only the most important visuals should be referred to by number.
134) Why is it important for visuals and text to work together closely in business documents?
Identify four techniques you can use to integrate text and visuals successfully.
135) As it pertains to a visual, what are the functions of a title? Identify and compare the two
types of titles.
136) What three questions should you ask in verifying the quality of the visuals you include in
business messages?
137) Why is it important to always take the reader’s specific needs into consideration when
maintaining a balance between words and illustrations?
138) Discuss three considerations in verifying the quality of visuals.
139) List two ways that including too many visuals can distract your audience from the main
points of your message.
140) When determining how to compose a scene, how can you be sure the background is tasteful
and appropriate for the message?
A) Increase the optical zoom
B) Verify the quality of the sound recording
C) Prepare a shot list
D) Block off time to edit and combine footage
E) Try to visualize what the camera will see
141) Which of the following is one way to be sure you get the video footage you will need?
A) Develop a shot list
B) Use the zoom feature to capture a variety of ranges
C) Allow the speaker to manage the scene composition
D) Follow framing guidelines
E) Collect B-roll material
142) Which of the following is used to add visual interest to an interview or to smooth over
transitions?
A) Indirect lighting
B) B-roll material
C) Props
D) Omnidirectional microphones
E) Different filming locations
143) Which of the following is the process of determining what the camera sees when you aim
it?
A) Prop placement
B) B-roll
C) Framing
D) Postproduction footage
E) Shot list
144) Which of the following makes framing decisions particularly important when videos are
watched on mobile devices?
A) The viewer can scroll through uninteresting sections
B) B-roll footage cannot be included
C) The need for balance is increased
D) Small screens limit the amount of detail viewers can see
E) Filming at angles will distort the picture
145) At which point in the video creation process are music and titles added?
A) Planning
B) Filming
C) Editing
D) Framing
E) Postproduction
146) The process for producing business videos includes the following three stages
A) planning, writing, and completing.
B) casting, filming, and broadcasting.
C) visualization, production, and dissemination.
D) preproduction, production, and postproduction.
E) visualization, casting, and filming.
147) The term ________ refers to secondary video clips and still images that can add visual
interest to or improve the flow of a business video.
A) B-roll material
B) A-list material
C) shot-list material
D) back-up material
E) infographical material
148) During the post-production stage of a business video, you can
A) remove transitions between video segments.
B) retake shots you are unhappy with
C) record the main audio track and record narration.
D) replace sections of dialogue.
E) determine a list of B-roll shots
149) Which of the following is one way to move away from the spoken portion of a video?
A) Cut and paste
B) B-roll clip footage
C) Transition
D) Branding element
E) Outro
150) Best practices during the production stage of a business video do NOT include
A) keeping your camera still.
B) capturing B-roll footage.
C) framing each shot carefully.
D) using special effects on your camera.
151) You must use high-end editing software to achieve a quality video production.
152) Preparing visual content for smartphones does not differ from preparing visual content for a
laptop or a desktop computer.
153) The term framing refers to gathering secondary camera footage that you can use when
you’re editing a video.
154) When you’re filming a business video, move the camera randomly to add creativity and flair
to the footage.
155) Why is framing an important aspect of video production and how can the process be
improved?
156) Describe the nine steps in the postproduction process.