90) Which type of infographic can be used to replace conventional reports because of its strength
as a powerful communication tool?
A) One that incorporates big data
B) One that is a stylized collection of charts and graphs
C) One based on demographics
D) One with a structured narrative
E) One that replaces pie charts
91) A potential drawback of using photographs in reports is that
A) they can show too much detail.
B) they are difficult to change or manipulate.
C) appropriate photos are difficult to find.
D) they are expensive.
E) they are often retouched to improve the look.
92) To use photographs successfully in workplace documents or online publications, do NOT
A) replace all diagrams with photographs.
B) master basic image-processing functions.
C) determine the communication value of each photograph.
D) observe copyrights and model permissions.
E) use photographs except on the front page of the document
93) Using video to enhance business messages
A) has become difficult and expensive, since audiences now have such high expectations.
B) is generally a bad idea, since it takes away from the main idea.
C) is easier than ever, thanks to low-cost video cameras and video sharing sites such as
YouTube.
D) is effective for tech-savvy audiences, but a turn-off for most others.
E) has replaced almost all written documents
94) When designing important visuals in business
A) include as little text and as many photographs as possible.
B) use online clipart to apply a decorative flair to your corporate communications.
C) plan to use every color in the rainbow to reach out to the global community.
D) consider hiring a professional to design a template for the visuals that represent your
company.
E) place all visuals at the end of the document.
95) In computer graphics, a template
A) is a tool for creating curves and geometric shapes.
B) helps ensure an effective design, saves time, and makes decision making easier.
C) is any kind of chart generated by a spreadsheet or illustration program.
D) is a tool for creating classic architectural views.
E) eliminates the need to add text to explain the visual.
96) Match the style and quality of the visuals you use in a business message with
A) whatever is available to you on the Internet.
B) your personal communication preferences.
C) the subject matter and the situation at hand.
D) the cost of finding or creating the visual.
E) the ease of creation.
97) Business communicators use ________ to illustrate interrelationships between the positions,
units, or functions of an organization.
A) XY diagrams
B) data visualizations
C) communication mockups
D) organization charts
E) Gantt charts
98) The best visual for illustrating a manufacturer’s quality control process would be a
A) line chart.
B) flowchart.
C) scatter diagram.
D) pie chart.
99) Flowcharts are used to
A) summarize large amounts of statistical data.
B) show the relative sizes of the parts of a whole.
C) show how something looks or operates.
D) illustrate processes and procedures.
100) The best graphic element to identify the communication channels of an entire business
organization is a(n)
A) organization chart.
B) bar chart.
C) scatter diagram.
D) Gantt chart.
101) Microsoft Visio is one example of specialized software used to create
A) professional-quality illustrations.
B) complex spreadsheets.
C) cash flow tracking systems.
D) none of the above.
102) CAD stands for
A) charts automatically designed.
B) complete audiovisual display.
C) computer-aided design.
D) computer adaptable display.
103) An infographic shows the relative frequency of terms used in a blog, a website, or another
collection of online text.
104) If you want to illustrate a process or procedure, the best type of visual to use is a flowchart.
105) Using an informative title for a visual, such as “Demand Grows Exponentially,” will make
it easier for your audience to understand the main idea depicted in that visual.
106) Visuals can complement or even replace textual information.
107) In preparing a presentation for a local community group, you need to describe the process
your plant uses to manufacture home appliances. What type of visual should you use to describe
the process, and why?
108) Discuss the difference between flowcharts and organization charts.
109) Identify and discuss guidelines to follow when using photographs as visuals.
110) How does the reader benefit when a visual is tightly integrated with the text?
A) The variety of color allows the reader’s eyes to rest
B) The reader can move back and forth between the text and the visual with little interruption
C) There is less reading because the visual replaces most of the text
D) There are fewer distractions for the reader
E) The reader can view all the visuals at once, before reading the text
111) Which of the following should be emphasized in the text when introducing and describing a
visual?
A) The data
B) The main point of the visual’s message
C) How the audience will use the data
D) Problems with the data
E) How to follow the forecasting pattern in the data
112) Which of the following identifies the content and purpose of the visual?
A) Caption
B) Index
C) Title
D) Figure
E) Legend
113) Which of the following should be considered when developing visuals for viewing on
mobile devices?
A) Using color
B) Establishing a priority and sequence of information
C) Using links for visuals
D) Safely eliminating the visuals
E) Moving all visuals to the end
114) When should legends be used in a visual?
A) When there is at least one series of data
B) When there is a discussion about the visual before the placement of it
C) When graphics are complex
D) When descriptive titles are used
E) When informative titles are used
115) The ideal balance between the visual and the verbal depends on
A) the nature of your audience.
B) the length of the report/presentation.
C) the amount of money available for underwriting the costs of graphics.
D) internal company guidelines.
E) the placement of the visual.
116) The reference to a bar chart in your report on advertising costs should
A) come directly after the chart itself appears.
B) precede the chart.
C) come on the page following the chart, and refer to it as “the abovementioned pie chart.”
D) include copyright information.
E) be explained as a footnote.
117) In business reports, it is best to place each visual
A) within, beside, or immediately after the paragraph it illustrates.
B) just before the paragraph referring to it.
C) together with other visuals at the end of each chapter.
D) together with other visuals in an appendix at the end of the report.
E) together with other visuals at the beginning of each chapter.
118) Legends should be included with
A) controversial reports.
B) all visuals in business reports.
C) complex graphs.
D) visuals that do not use color for emphasis.
E) infographics in the report.
119) A special class of diagrams called ________ can feature stylized versions of charts and
graphs or offer structured narratives.
A) informatics
B) pictograms
C) infographics
D) monograms
E) tag clouds
120) An effective visual includes a ________, which offers additional discussion of the visual’s
content.
A) title
B) legend
C) caption
D) figural
E) tag cloud
121) A ________ offers additional discussion of the content of a visual; a ________ helps
readers decode a visual.
A) legend; tag cloud
B) table; chevron
C) caption; legend
D) diagram; matrix