134) Which of the following makes Twitter and other microblogs a good option for
crowdsourcing?
A) Ease of retweeting
B) Content curation capabilities
C) Their social networking aspects
D) Cost
E) They act as standalone systems
135) Which of the following microblog practice is similar to the content curation capabilities of a
blog?
A) Hashtags
B) Crowdsourcing
C) Links to Wikis
D) Retweeting or forwarding messages
E) Sandboxing
136) Which of the following acts as a search mechanism on a microblog such as Twitter?
A) Hashtags
B) Crowdsourcing
C) Links to Wikis
D) Forwarding messages
E) Sandboxes
137) Which of these qualities makes tweets valuable among Twitter audiences?
A) Tweets that are routine, such as “good morning”
B) Complaints
C) Detailed conversations between the account owner and a specific audience member
D) Spontaneous, unprepared messages
E) Tweets that are entertaining, surprising, informative, or engaging
138) Why is it important to avoid posting new information or links too frequently?
A) So you don’t overwhelm your followers
B) So your feed doesn’t wander from topic to topic
C) It shows disrespect for the audience
D) So readers will pay attention to lengthy reports
E) To increase the impact when community critics view the site
139) How should sales and marketing messages be handled when writing on a blog?
A) They should include compelling headings
B) They should be minimized
C) They should be linked to websites
D) They should add to your credibility as a writer and blogger
E) They should be written as a fake blog, or flog
140) If you want to share lengthy, report-style information with blog or microblog readers, how
should you post the information?
A) In a long series of short Tweets
B) As a retweet
C) Describe the information on your blog or microblog then offer a link to an in-depth report
D) With a clear and specific heading
E) Using conversational exchanges
141) Why should you pay attention to spelling, grammar, and mechanics when blogging?
A) Tweets with errors cannot be retweeted
B) They get sent to a flog file, similar to spam
C) Journalist and governments cannot use information with errors in it
D) Errors undermine your credibility
E) Creative spelling and grammar will add interest to your posts.
142) Retweeting is the practice of forwarding messages from other Twitter users. It is the
microblogging equivalent of
A) broadcasting to a list of contacts via email.
B) sharing other content from bloggers via content curation.
C) carrying on a real-time conversation via instant messaging.
D) conducting a keyword search on a general-purpose search engine.
143) Twitter followers consider ________ to be the most valuable type of tweets.
A) generic messages, such as saying “good morning”
B) messages that engage followers, such as asking them for advice
C) complaints from someone who’s stuck in traffic or having a bad day
D) random musings about a weekend at the beach
144) Microbloggers often send messages with ________ that provide links to more information.
A) teasers
B) suggestions
C) backlogs
D) innuendos
145) Rather than subscribing to a public microblogging service, some companies implement
________ that are intended for internal use only.
A) localized transmission systems
B) proprietary message protocols
C) internal micromessaging systems
D) corporate communication circuits
146) The business uses of microblogging include all of the following EXCEPT
A) presenting tips on product usage.
B) offering coupons and announcing sales.
C) announcing headlines of new blog posts.
D) adding pages, subpages, or articles to a wiki.
147) ________ is the practice of collecting, filtering, and republishing material on a particular
topic.
A) Clickable collation
B) Content curation
C) Media massing
D) Social media repatriation
148) Disgruntled customers can turn a company’s hashtags into bashtags if they want to use
Twitter to ridicule or criticize that company.
149) A microblog such as Twitter encourages spontaneous communication, so it isn’t necessary
to plan a message before posting it.
150) Business communication uses of microblogging are limited to the publication of brief
updates.
151) The social networking aspect of microblogs makes them good for asking one’s followers for
input or advice.
152) Using hashtags in microblogs makes it easy for people to track topics of interest.
153) Briefly compare blogging and microblogging.
154) Sharing information via microblogging is fast and easy. How can you maximize
microblogging’s speed and simplicity when you’re using it for business communication?
155) Identify and discuss some of the ways Twitter is being used in business today.
156) How do microblogs differ from blogs?
157) Discuss various business applications of microblogs.
158) Discuss ways to plan and write successful tweets.
159) Which of the following will help a team member become a valuable wiki contributor?
A) Improve the work of all contributors
B) Eliminate the use of templates to create unique content
C) Insert questions and comments into the main content
D) Do not allow others to edit or update without permission
E) Let go of traditional authorship and control
160) Which section of a wiki is an area where members can practice editing and writing?
A) Sandbox
B) Hashtag
C) Curation
D) Talkpage
E) Template
161) Which of the following is one way in which a writer can be sure new content matches the
rest of the wiki?
A) Insert a sandbox
B) Use the available templates
C) Encourage team members to make necessary changes
D) Incorporate content curation
E) Insert hashtags
162) Why should you think through a wiki’s long-term purpose before you launch it?
A) Legal requirements state online material must be maintained for at least 10 years
B) Employee turnover will require the start of a new wiki
C) A wiki’s purpose drives key matters such as writing guidelines, editorial oversight, and
security
D) The long learning curve for new contributors
E) The upcoming obsolescence of wiki technology
163) What should be considered when adding a page or an article to an existing wiki?
A) How the article can be used to generate new followers
B) Specific and clear headings
C) How many subpages will be added
D) How the information fits in with the existing organization
E) How often you plan to revise the message
164) If you wish to add information to a wiki that is similar to what is already posted, how or
where should the information be added?
A) In a new wiki
B) As footnotes to the current file
C) In the same file but under a new heading
D) On a new wiki
E) By expanding the existing article or adding a subpage
165) When using a wiki for group collaboration, which of the following should be done if you
don’t agree with what is already posted?
A) Share your concern with other contributors using the discussion facility
B) Rewrite the current wiki to your own standards
C) Start a new wiki
D) Use a subpage to discuss flaws in the current wiki
E) Edit in text so the original creator can’t tell
166) Which of the following should be encouraged in a collaborative wiki environment?
A) Complete agreement
B) Respectful discussion and disagreement
C) Limited discussion before decision making
D) Removal from group if there is disagreement
E) Constant revisions and updates
167) The primary value of a wiki stems from
A) its revolutionary technology.
B) its unwavering focus on individual experts.
C) the collaborative efforts of its contributors.
D) its potential to replace popular online social networks.
168) If you’re creating a new wiki, ________ just as you would with a new blog or podcast
channel.
A) focus on short-run goals
B) think through your long-term purpose carefully
C) plan on developing polices and guidelines later, as you need them
D) don’t worry about your audience until the wiki is up and running
169) Before you add a page or a new article to an existing wiki,
A) remove any similar material that already exists on the wiki.
B) make sure that you’ve copyrighted the written material.
C) tweet your followers so they’ll know where to find what you’ve written.
D) determine how the new material will fit into the existing content on the wiki.
170) When creating a new wiki, the long-term purpose should be planned, just as it would be on
a blog or podcast.
171) How should you adapt the three-step process to wiki writing?
172) Discuss how to become a valuable wiki contributor.
173) Identify and discuss several points that writers must understand before they can be effective
wiki collaborators.
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174) How should you adapt the three-step writing process for wikis?