123) When you’re using an inverted pyramid style to write content for the web,
A) put the least important information at the top of the message.
B) put the most important information at the top of the message.
C) put the least important information in the middle of the message.
D) put the most important information at the bottom of the message.
124) When you’re creating a website, think of it as ________ that visitors must learn how to
operate before they can use it efficiently.
A) a data-driven dynamo
B) a panorama of possibilities
C) a modular multimedia matrix
D) an information-delivery machine
125) The information architecture of a website is a three-dimensional outline of the site that
shows
A) the vertical hierarchy of pages from the homepage down to the lower levels.
B) the horizontal division of pages across the various sections of the site.
C) the links that connect the site’s pages, internally and externally.
D) all of the above.
126) The ________ of websites makes them more difficult to plan and organize than virtually
any other type of communication.
A) linear nature
B) versatility
C) objectivity
D) narrow scope
127) Website authors use the ________ to cover the most important information briefly at first
and then to gradually reveal successive layers of detail.
A) beginning, middle, end approach
B) unfolding scroll theory
C) inverted pyramid style
D) sequential plan
128) Web designers must think through the ________ of a website in order to create a rewarding
experience for all of the site’s visitors.
A) relevancy ratio
B) media matrix
C) strategic superstructure
D) information architecture
129) Websites that are easy to use will encourage visitors to come back more often.
130) Wireframes identify all the likely entry points to a website, without showing navigation
within the site.
131) Website designers use the term informative nomenclature to describe the content, structure,
labeling, and navigational flow of all the parts of a website.
132) Explain how information architecture functions as an outline for web design.
133) When you’re writing for the web, what can you do to improve the readability of your online
content?
134) How does outlining the information architecture of a website help improve the reading
experience for site visitors?
135) What can be done to make a large corporate website more user-friendly?
136) Discuss user considerations that are important when drafting website content.
137) What is the process of recording audio or video files for online distribution?
A) Skimming
B) Wireframing
C) Information architecture
D) Mapping
E) Podcasting
138) What makes podcasting a rich medium for communication?
A) Voice or visual communication
B) Nonverbal feedback
C) Linked information
D) Blogging
E) Information organized into small, consumable chunks
139) Which of the following should be focused on during the planning phase of podcast
development?
A) Recording the information
B) Analyzing the situation, gathering information, and organizing material
C) Developing a clear beginning, middle, and end
D) Determining how to distribute the audio file
E) Revising the script to fit the method of transmission
140) Which of the following is a key consideration when planning podcasts?
A) Who the audience is most likely to be
B) If an inverted pyramid should be used
C) Whether the podcasts will have limited use or be an ongoing channel
D) How the audience will access the podcast
E) How much time is available to develop the message
141) If you create a podcast channel, how can you keep your audience interested?
A) Surprise them with topics outside your channel’s main theme
B) Determine the distribution method
C) Avoid steering devices such as headings
D) Have a sustainable purpose
E) Try to capture exact wording from a prepared script
142) Which of these elements will help the audience follow the message of the podcast?
A) A carefully prepared script
B) Obvious headings
C) Notes attached to the podcast channel
D) Consistent design themes
E) Previews, transitions, and reviews
143) Which of these attributes makes podcasts more difficult to consume than textual messages?
A) It is more difficult to move back and forth to find specific parts of the podcast
B) Podcasts take longer to record
C) Useful podcasts have to be at least 10 minutes long
D) Podcasts are often prepared scripts and are less open to interpretation
E) Audiences can be distracted by background elements such as color
144) How should a podcast be structured to be most effective for the audience?
A) With a well-designed script
B) With a clear beginning, middle, and end
C) Have very little material prepared to help it sound more conversational
D) Incorporate elements that will increase visual interest
E) With several distribution options for each podcast
145) In what stage of the writing process does podcasting differ the most from other written
communication?
A) Planning
B) Writing
C) Completing
D) Organizing
E) Distribution
146) When creating a podcast, why should content and recording be carefully planned?
A) To incorporate opportunities to improvise
B) There should be enough information so you can edit down the podcast length
C) The theme has to be rich enough to sustain your efforts and the interest of the audience
D) Editing podcasts is more difficult to do with audio or video than with text
E) Podcasts must be compatible with other types of audio and video messages
147) A ________ offers regular podcasts on a consistent theme, designed for a public audience.
A) cyber scheduler
B) social stratagem
C) podcasting channel
D) programming network
148) Podcasts can be used to replace existing audio and video messages.
149) Previews, transitions, and reviews are less important in podcasts than are other methods of
digital communication.
150) Always read from a prepared script when creating podcasts for business.
151) Using iTunes to distribute podcasts is unrealistic for most organizations.
152) Discuss the advantages of podcasting.
153) Give at least three examples of how podcasts could replace more traditional message
formats in business.
154) How does the three-step writing process apply to podcasting?
155) When creating podcasts for business, should you script them entirely and read them word-
for-word? Briefly explain your answer.
156) Discuss the key attraction of podcasting and how to make the process more effective.