95) If you want to create a podcasting channel, plan on using a wide variety of topics and themes
to keep the audience guessing and coming back for more.
96) Messaging systems range from semi-public systems such as standard text messaging on
mobile phones, to private systems that are closed to anyone outside of invited members.
97) The main advantage of messaging is the speed at which most people can type, regardless of
the devices they’re using.
98) List at least three drawbacks of using instant messaging in business.
99) Explain how to apply the three-step writing process to instant messages.
100) Discuss the disadvantages of using instant messaging systems for business.
101) What should be considered during the planning phase with instant messaging?
102) How can you make messaging more efficient and effective?
103) Which of the following is an advantage of having a single web presence for a company?
A) All visitors will enter the site from the same entry point
B) It creates a single dimensional focus for the medium
C) They are easy to plan and organize
D) There is no need for unique information
E) It can reach multiple audiences at the same time
104) Which of the following complicates the tasks of planning and organizing content for a
website?
A) Each audience member has unique informational needs
B) Each audience member is interested in all information on the site
C) Visitors to the site access information from the same entry point
D) A specific beginning, middle, and end must be developed
E) Only top-level URLs can be included
105) Which of the following complicates the tasks of planning and organizing content for a
website?
A) Each audience member has similar informational needs
B) Each audience member is interested in all information on the site
C) Visitors to the site access information from different entry points
D) A specific beginning, middle, and end must be developed
E) Only top-level URLs can be included
106) What does it mean that a website is a multidimensional medium?
A) It is in separate horizontal layers
B) Readers can move around in any order they want, and there often is no distinct beginning,
middle, or end
C) Everything is labeled
D) It is arranged in a vertical/horizontal matrix
E) It uses more than one audio or video medium
107) Which of the following describes the content structure and navigational flow of a website?
A) Augmented reality
B) Versatility
C) Information architecture
D) Message strategies
E) Collaboration
108) What is information architecture?
A) The vertical hierarchy of pages
B) A horizontal division of pages across sections of a website
C) The links that tie internal pages
D) A three-dimensional outline of a website
E) The links that tie internal pages with other websites
109) Which of these approaches to website design works particularly well on mobile devices?
A) Vertical
B) Embedded
C) Linked
D) External
E) One-page
110) In addition to the vertical hierarchy of pages and the horizontal division of pages across
various sections, what else does the information architecture of a website show?
A) The links that tie all the pages together
B) User design statistics
C) Page outlines
D) Content ownership
E) Information priorities
111) Which of the following will help in the effective organization of a website?
A) Limiting the number of entry points
B) Brainstorming likely usage scenarios
C) Using clever and unusual terminology and link titles
D) Incorporating wireframes between content and external links
E) Using a variety of link behaviors
112) Which of the following shows the pathways between entry points and target information,
organizing content with the most direct link?
A) Information architecture
B) Labels
C) Wireframes
D) Links
E) Content structure
113) How can website organization be improved when considering all likely entry points for
visitors?
A) With pop-up windows that invite users to take surveys
B) With the elimination of maps and other visual tools
C) With clearly defined paths that move from specific to more generalized information
D) With targeted information for each visitor segment
E) With the use of industry specific terminology
114) In order to help visitors move easily through a website, how should labels and links be
developed?
A) As maps of pathways of information
B) With explanations of keywords and phrases
C) As a way to link entry and exit points
D) With consistent and familiar terminology
E) As a replacement for wireframes
115) Which of the following helps a writer build trust with website visitors?
A) Use lists, colors, and boldface
B) Present information in a skimmable format
C) Break information into small chunks
D) Use an inverted pyramid for all information
E) Use accurate, current, and complete content
116) When drafting website content, how does the inverted pyramid style of presenting
information help the reader?
A) Readers will choose only the additional layers they want to
B) Readers will trust the accuracy of the content
C) The website will appear more authoritative
D) Information will be viewed as concise but skimmable
E) Main ideas will be easier to link
117) How can you make website information easier for the reader to absorb?
A) Avoid skimmable formats
B) Break the information into small, self-contained chunks
C) Maintain consistent, English-language content for global audiences
D) Incorporate links to podcasts
E) Avoid using the inverted pyramid style for design
118) Which of the following is one way an organization can cost-effectively adapt a website for
a global audience?
A) Translate each page
B) Use clear and specific links
C) Localize the homepage while leaving deeper pages in their original language
D) Develop detailed content in various languages
E) Use informative heading and summarize content
119) Which of the following can serve for both site navigation and content skimming?
A) Obscured content that can be clicked through
B) Small, self-contained chunks of information
C) An inverted pyramid
D) Direct and concise link names
E) Localized content
120) Professional website designers often use the term ________ to describe the content
structure, labeling, and navigational flow of all website elements.
A) user experience
B) relational superstructure
C) information architecture
D) inverted paradigm
121) When you’re drafting website content, ________ will help visitors find what they want fast
and encourage them to return to your site for more information.
A) breaking your information into small, self-contained “chunks”
B) presenting your information in a concise, skimmable format
C) structuring your content according to the inverted pyramid style
D) all of the above
122) Website designers start developing the information architecture for a website by
A) giving visitors options for finding what they want.
B) creating consistent labels for hyperlinks.
C) brainstorming how all potential visitors will want to use the site.
D) outlining all pathways between entry points and target information.