Business Communication Today, 14e (Bovee/Thill)
Chapter 7 Digital Media
1) Marketers can use ________ to link the virtual world of online social networking with the
physical world of retail stores.
A) near-field collaboration
B) location-based social networking
C) rapid-response enumeration
D) cloud-based social monetization
2) Which of the following is an important consideration when using digital media?
A) Choosing the best tool for the specific task
B) Incorporating offline social behavior
C) Incompatible hardware
D) Differences in crafting the message
E) Response time
3) Which of the following is an important consideration when using digital media?
A) Printing costs
B) Using technology tools wisely
C) Incompatible hardware
D) Revision costs
E) Availability of the technology
4) Which of these short-message technologies now rivals or exceeds email usage in many
companies?
A) Web content
B) Podcasting
C) Messaging
D) Wikis
E) Blogging
5) Using “teasers” in electronic media as a way to pull readers or listeners into a story or other
document is
A) unethical and should always be avoided.
B) appropriate only when large purchases are not involved.
C) acceptable, as long as the payoff is valuable and legitimate.
D) never appropriate for microblogging sites.
6) Which of the following is versatile enough to allow large companies to share hundreds or
thousands of pages of documents, and just as effectively allows small businesses to create a
digital presence with just a few pages of content?
A) Podcasts
B) Online video
C) Social networks
D) Websites
E) Microblogs
7) When you’re posting comments on social media,
A) don’t worry about the details of spelling and punctuation.
B) exercise your free-speech rights by ranting and raving at length.
C) promote your products and services aggressively.
D) provide short “chunks” of information that can help others who visit the site.
8) Which of the following is an audio or video option for replacing newsletters, training courses,
and other communication activities?
A) Social networks
B) Content sharing sites
C) Wikis
D) Blogs
E) Podcasts
9) The term ________ represents the use of game thinking in mobile apps and web services to
engage audiences.
A) gamification
B) contest simulation
C) shadow boxing
D) event-based learning
10) Which of the following is one way to foster collaborative writing when a group is
geographically dispersed?
A) Podcasts
B) Wikis
C) Email
D) Messaging
E) Corporate websites
11) When would a printed message be more suitable than a digital message?
A) When the audience is geographically dispersed
B) When you want to make a formal impression
C) When the audience use technologies in new ways
D) When there are variants in technologies
E) When there are near-communication capabilities
12) The ability to update content quickly and easily makes ________ a natural medium when
communicators want to get messages out in a hurry.
A) websites
B) podcasting channels
C) blogs or microblogs
D) user-generated content sites
13) When would a printed message be more suitable than a digital message?
A) When cost is an issue
B) When you would like comments and critiques on the document
C) When you need an unchangeable or secure record
D) When you wish to include reference material
E) When providing tutorials
14) The collaborative nature of wikis makes them suitable for
A) getting messages out in a hurry.
B) aggregating “crowd knowledge.”
C) replicating radio or video broadcasts.
D) distributing discount coupons.
15) If an audience is overwhelmed with digital content, which of these distribution methods
could help a message stand out and get noticed?
A) Social network
B) Email
C) Tweet
D) Print
E) Podcast
16) If you’re a frequent user of social media, much of what you write will involve
A) orientations.
B) narratives.
C) reference materials.
D) status updates and announcements.
17) Which written medium should be used when you want to mimic spoken conversation?
A) Social media
B) Orientations
C) Narratives
D) Teasers
E) Messaging
18) When a summary appears at the beginning of an article or webpage,
A) it distributes how-to advice to visitors.
B) it offers helpful tips and insightful commentary.
C) it presents the document’s key points.
D) it includes updates and announcements.
19) Which of the following is a reason why interested parties should post comments and
critiques on blogs and e-commerce sites?
A) An opportunity to build their personal brands
B) To help people better understand which posts are appropriate and which are not
C) To take advantage of self-promotion opportunities
D) To remind readers of the importance of their work
E) To redirect readers to other sites through the use of teasers
20) Marketers use microblogging systems to send ________ that withhold key information, in
order to attract the attention of current and prospective customers.
A) teasers
B) platitudes
C) anagrams
D) testimonials
21) What is the difference between an orientation and a summary?
A) An orientation tells readers the key points of the information; a summary includes reference
materials
B) An orientation is a miniature version of the document; a summary tells the readers where to
find key points
C) An orientation tells readers where to find key points; a summary gives the readers the key
points
D) An orientation includes reference material; a summary offers teasers by withholding key
pieces of information
E) An orientation uses narratives; a summary reminds the readers of key points they just read
22) A ________ is the online equivalent of recorded radio or video broadcasts.
A) podcast
B) digital portfolio
C) videogram
D) virtual timeline
23) Which of the following functions as a miniature version of a document, including all the key
points?
A) Orientation
B) Reference material
C) Tutorial
D) Summary
E) Status update
24) Twitter-ready bites of information, extracted from a blog post or other message, are called
A) sound bites.
B) tweetables.
C) epigrams.
D) clickables.
25) Which of the following can be used to pull readers into a story or document by intentionally
withholding key pieces of information?
A) Narratives
B) Summaries
C) Orientations
D) Announcements
E) Teasers
26) ________ for electronic media include conversations, comments and critiques, orientations,
summaries, and narratives.
A) Shared systems
B) Compositional modes
C) Interactive approaches
D) Transactional methodologies
27) When posting status updates and announcements on social media, what types of information
should you include?
A) Updates the reader will find useful
B) Updates that include teasers
C) Updates with trivial information
D) Updates that only you find especially interesting
E) Updates that lead readers to links with sales messages
28) Which of the following incorporates game-playing concepts in apps and web services?
A) Location-based services
B) Gamification
C) Augmented reality
D) Wearable technology
E) Mobile podcasting
29) Which of the following superimposes data on live camera images?
A) Location-based services
B) Gamification
C) Augmented reality
D) Wearable technology
E) Mobile podcasting
30) Which of the following is used by physical retail stores to incorporate social networking and
virtual reality into the shopping experience?
A) Mobile blogging
B) Podcasting
C) Media curation sites
D) Location-based services
E) Community Q&A sites
31) Smartphones and tables are ideal for mobile blogging.
32) Clickables are Twitter-ready bites of information extracted from a blog post or other
messages.
33) When you want to stand out from the flood of digital messages, you should consider creating
a printed message.
34) The concepts of planning, writing, and completing are not all relevant when creating digital
messages.
35) Discuss how differentiating between various digital media tools can get complicated as
systems and people use those tools in new and creative ways.
36) List at least three general situations in which you would send a printed version of a business
message instead of using an electronic medium.
37) Identify the nine compositional that apply to electronic media in the workplace.
38) Discuss the advantage of using mobile-specific capabilities.
39) How can mobile blogs and mobile podcasting be effective tools for use with digital devices?
40) Discuss how to use social media comments to build a personal brand.
41) What is one reason email lost some of its appeal as a communication method?
A) Lack of availability
B) Important messages always get sent to spam folders
C) A limited selection of fonts
D) The exchange is often limited to two people
E) Too many low-value messages
42) What are fraudulent messages that trick users into giving out sensitive information or access
to a protected network?
A) Phishing
B) Viruses
C) Spam
D) Junk
E) Filters
43) Which of the following is an advantage of using email for business communications?
A) It no longer needs to be private
B) It is universal
C) It allows for an immediate response
D) It is instantaneous
E) Users are aware of the proper format for messages
44) How can email overload be prevented in the planning process?
A) By restricting the number of messages allowed per day
B) By including personal email with business emails
C) By making sure each message has a valid, business-related purpose
D) By asking for immediate responses
E) By only using email for sensitive content
45) What can be done to develop a more effective email message on the first attempt?
A) Incorporate appropriate emoticons
B) Use a signature block
C) Proofread the message
D) Plan the message
E) Choose the proper medium
46) Many companies have formal email policies that include restrictions on sending
A) personal messages via corporate email.
B) confidential or proprietary information.
C) material that might be objectionable or offensive to others.
D) all of the above.