104) For most printed business messages, use a type size of ________ for regular text and
________ for headings and subheadings.
A) 8 to 10 points; 12 to 14 points
B) 10 to 12 points; 12 to 18 points
C) 12 to 14 points; 14 to 20 points
D) 16 to 20 points; 20 to 28 points
105) Which one of the following is usually included in a typical memo format?
A) The writer’s signature
B) A salutation
C) A subject line
D) A complimentary close
106) Any space in a message that doesn’t contain text or artwork, both in print or online, is
considered to be
A) ambiguous.
B) unnecessary.
C) neutral noise.
D) white space.
107) The term ________ refers to the physical design of letters, numbers, and other text
characters.
A) type style
B) typography
C) typeface
D) serigraphy
108) ________ such as Times New Roman and Garamond have small crosslines at the ends of
each letter stroke.
A) Specialty typefaces
B) Serif typefaces
C) Rococo typefaces
D) Sans serif typefaces
109) Most business letters are printed on letterhead stationery.
110) When designing a communication for a mobile device, white space should be increased.
111) Think in “small chunks” of information when writing for someone who’ll read your
message on a smartphone.
112) The first design element to appear in a letter, after the letterhead, is the name of the person
the message is being sent to.
113) To draw attention to important points or terms italic type is more effective than boldface.
114) Why is it important to select the right typeface for a business message?
115) Identify and discuss four techniques you can to make the content of a message “mobile
friendly.”
116) How do design conventions change between formatting letters, and formatting memos?
117) How should the format of a message change for viewing on a mobile device?
118) Discuss the elements of effective document design.
119) What are the two categories of problems to look for during the proofreading stage?
A) Errors in audience analysis and undetected mistakes from the writing, design, and layout
stages
B) Undetected mistakes from the writing, design, and layout stages and confusion over project
goals
C) Undetected mistakes from the writing, design, and layout stages and mistakes that crept in
during production
D) Mistakes that crept in during production and poor choices regarding distribution
E) Network and app incompatibility
120) Which of these is the best way to proofread?
A) Read the document from beginning to end, as a reader would
B) Do a fast, casual scan of a document so you don’t get distracted by details
C) Approach it methodically, looking for specific problems
D) Use your app’s grammar and spell check
E) Verify all web links
121) Which of the following is an advantage of making multiple passes in the proofreading
process?
A) You will not need to use perceptual tricks
B) You will need to be less vigilant
C) You can review digital documents without printing
D) You can focus on a different aspect of document quality each time
E) You can read large amounts of information at once
122) Which of the following perceptual tricks can be used when proofreading to make sure you
are not missing an obvious error?
A) Make multiple passes
B) Take your time
C) Stay focused
D) Avoid reading a large document in one sitting
E) Read the document out loud
123) Which of the following perceptual tricks can be used to make sure you are not missing an
obvious error?
A) Use a sheet of paper to block out everything except one line of text at a time
B) Make several passes of the document one paragraph at a time
C) Read the document silently
D) Try to guess what should come next in the logical flow of the document
E) Double check all numbers and other important data
124) Which of these high-priority items should be double-checked carefully?
A) Jargon
B) Names
C) Indentations
D) Headings
E) Subheadings
125) Which of the following is an effective strategy for proofreading?
A) Read the document several times in one session
B) Use distractions as a way to refocus
C) Give yourself some time after finishing the first draft
D) Proofread immediately after finishing the document
E) Read the document from start to finish twice
126) Which of the following should you look for when proofreading a document for writing
errors?
A) Poor research
B) Missing exhibits
C) Technical problems, such as missing fonts
D) Punctuation mistakes
E) Page numbering errors
127) Which of the following should you look for when proofreading a document for writing
errors?
A) Style decisions
B) Page numbering errors
C) Line and page breaks
D) Adherence to company standards
E) Typographical mistakes
128) Which of the following should you look for when proofreading for missing elements?
A) Missing source notes
B) Incorrect margins
C) Problems with column sizing and spacing
D) Font selection
E) Inactive links
129) Which of the following should you look for when proofreading for missing elements?
A) Punctuation
B) Missing exhibits such as tables and graphs
C) Inconsistent fonts
D) Misspelled words
E) Incorrect margins
130) Which of the following should you look for when reviewing design, format, and
programming issues?
A) Punctuation errors
B) Grammar errors
C) Incorrect or missing page numbers
D) Unattributed exhibits
E) Missing source notes
131) Which of the following should you look for when reviewing design, format, and
programming issues?
A) Missing reference items
B) Missing elements
C) Writing errors
D) Lack of adherence to company design standards
E) Incorrect numbers
132) Which of the following should you look for when reviewing design, format, and
programming issues?
A) Data errors in tables
B) Online image use
C) References
D) Copyright notices
E) Missing files
133) According to professional proofreaders, ________ will help to ensure high-quality results.
A) multitasking to get more done
B) concentrating on what you’re doing
C) reviewing complex digital documents on-screen
D) reading large amounts of material in one sitting
134) In order to do an effective job at proofreading a document,
A) scan each page as quickly as you can.
B) go through the document several times.
C) avoid using a systematic approach.
D) stop the process after you’ve run the spell-checker.
135) According to your textbook, proofreading is
A) unnecessary for digital communication.
B) the quality inspection stage for a document.
C) a casual scan up and down the page or screen.
D) something you do immediately after finishing a document.
136) The amount of time needed for proofreading depends on the complexity of the writing.
137) You can proofread by casually scanning up and down the screen.
138) Explain the importance and process of proofreading.
139) What types of problems should be looked for during the proofreading process?
140) Identify eight techniques for effective proofreading.
141) Identify four perceptual tricks that will help a writer in the proofreading process.
142) Which of the following factor(s) should you consider when distributing lengthy reports or
multimedia productions?
A) Cost
B) Digital elements
C) Page numbers
D) Column sizing and spacing
E) Using a letter or memo to introduce the report
143) Why is it important to consider the nonverbal message your choice of distribution method
sends?
A) Today’s readers demand little or no nonverbal content
B) Making appropriate distribution choices tells recipients you have good business sense
C) Junior staff have limited flexibility in such matters, so you shouldn’t overstep your boundaries
D) Distribution expectations vary widely from one culture to the next
E) With mobile devices, distribution is no longer an issue
144) Which of these audience needs should you consider when distributing a large digital file?
A) Hardware costs
B) Technology predictions
C) Audience convenience
D) The nonverbal message
E) Availability of graphical elements
145) Should you mark every print or digital message you send as “urgent” to make sure people
pay attention?
A) No, because most networking systems ignore the urgent tag these days
B) Yes, because people are so overloaded anymore they review only the most-urgent messages
C) Yes, because most corporate email systems are configured to treat non-urgent messages as
spam
D) No, because you’ll annoy readers and damage your reputation
E) Yes, because to get anywhere in business you need to be seen as “high energy”
146) Which of the following is a concern about delivery methods when a communication
contains sensitive information?
A) Time
B) File compression method
C) Convenience
D) Cost
E) Security
147) When attaching a digital document to an email message, which of these is often the best file
format to use if recipients are worried about viruses?
A) PDF
B) XML
C) MS Word
D) PDQ
E) DVD
148) Which of the following is an advantage of sending a file in a PDF format?
A) It is less expensive than all other digital methods
B) PDF files are more immune to viruses than some other options
C) A PDF guarantees message privacy
D) It is less secure and therefore easier for recipients to open
E) PDFs are the only way to send graphics over digital networks
149) When is your message ready to be distributed?
A) As soon as it is written
B) After one round of proofreading
C) After the production process is complete
D) When the distribution method is chosen
E) After it has been redesigned for mobile devices
150) When you’re determining the best way to distribute a business message, consider
A) cost of distributing the message.
B) convenience for you and your audience.
C) security and privacy concerns.
D) all of the above.
151) When you’re choosing the best way to distribute a business message, be sure to weigh the
convenience offered by electronic communication against
A) barriers of time and geography.
B) security and privacy concerns.
C) nonverbal cues and implications.
D) none of the above.
152) You should always mark a message as urgent to ensure a quick response.
153) Discuss the importance of privacy and security when considering electronic distribution
methods.
154) Describe four important issues to consider when distributing business messages.
155) Discuss the factors that should be considered when choosing the best way to distribute a
message.