98) The ________ of a message involves the total effect of elements such as page or screen
design, typography, and graphics.
A) resonance
B) semantic structure
C) production quality
D) information value
99) The term type style refers to
A) the space around text and between text columns.
B) any modification that lends contrast or emphasis to type.
C) a combination of text, graphics, photographs, audio, video, and interactivity.
D) the letters, numbers, and other text characters in a message.
100) For effective document design in business communication, you should
A) fit as much material as possible on each page.
B) mix different typefaces and decorative touches throughout the document.
C) let “simpler” and “fewer” be your guiding concepts.
D) use a one-size-fits-all approach to balance design elements.