104) What will a message’s formality and media choice signal to the audience?
A) Sense of urgency
B) Style and tone
C) Channel limitations
D) Richness
E) Complexity
105) A manager is using the ________ when he or she “walks-around” to chat with employees
face-to-face, seek input, answer questions, and interpret important business events and trends.
A) oral medium, digital channel
B) visual medium, oral channel
C) visual medium, in-person channel
D) oral medium, in-person channel
106) A disadvantage of a written, printed message is that it
A) limits opportunities for timely feedback.
B) cannot reach geographically dispersed audiences.
C) minimizes the writer’s ability to plan and control a message.
D) doesn’t give recipients time to process the message before they respond.
107) When you have to enter data on a mobile device, using ________ in public areas or shared
offices can expose private message content and annoy anyone within earshot.
A) a stylus pen
B) a portable computer keyboard
C) voice recognition software
D) a touchpad or an external mouse
108) Messages that combine powerful visuals with supporting text can be effective because
A) visuals lower communication barriers for multilingual audiences.
B) visuals are easier to remember than purely textual descriptions or explanations.
C) visuals are effective at describing complex ideas and processes.
D) all of the above.
109) As a classic form of written business communication, ________ are brief written messages
sent to customers and other recipients outside the organization.
A) letters
B) memos
C) reports
D) proposals
110) You need to consider ________ when you’re sending a video to someone who will view it
on a smartphone.
A) screen size and resolution
B) data usage and operational costs
C) bandwidth, speed, and connectivity limitations
D) all of the above
111) In the workplace of today, most business communication efforts will involve the ________
combination.
A) written medium, print channel
B) oral medium, digital channel
C) written medium, digital channel
D) visual medium, print channel
112) All of the following EXCEPT ________ are advantages associated with delivering a
message using an oral medium and an in-person channel.
A) providing opportunity for immediate feedback
B) limiting nonverbal cues to voice inflections
C) expressing the emotion behind your message
D) expediting the resolution of misunderstandings
113) A key distinction of the oral medium, in-person channel is ________ because it enables the
nuances of nonverbal communication more than any other media-channel combination.
A) being in the same physical space
B) using digital means to transmit vocalizations
C) conveying spatial relationships and technical processes
D) overcoming barriers of time and location
114) In complex or emotionally charged situations, use text messaging to help you establish or
maintain a business relationship.
115) The term visual media signifies any format in which one or more visual elements play a
central role in conveying the content of a message.
116) Most media can only be distributed through one channel.
117) Face-to-face communication is the richest medium.
118) Data consumption is a consideration when developing messages for mobile devices.
119) Messages for mobile devices should be developed in the same way as messages that use
other channels and media.
120) An effective communicator knows how to select the best combination of media and
channels to reach his or her target audience. Identify the six basic media-channel combinations
from which a communicator can choose.
121) Briefly define media richness and provide at least one example each of a rich medium and a
lean medium.
122) People use mobile phones and tablets to create and consume a wide variety of written, oral,
and visual media. Identify and discuss four factors that you must consider if you’re planning to
create messages that will be viewed on mobile devices.
123) Briefly describe at least three factors to consider when choosing media for business
messages.
124) Discuss the challenges of developing messages for mobile devices.
125) Explain the concept of media richness.
126) Discuss how a visual medium and a digital channel can create a more effective message.
127) How do good organizational techniques on the part of the writer help the reader?
A) They eliminate the need for topic sentences
B) There is no need for a journalistic approach to writing
C) They help the reader understand the message
D) The scope of the message will increase
E) An indirect approach can be used
128) Which of the following is a benefit to the writer when a good organizational approach to
writing is used?
A) The message can be emotionally charged
B) The message can include only simple, clear logic
C) The message is less expensive to produce
D) There is an increased likelihood of acceptance
E) The information will meet the needs of a larger audience
129) How can good organizational techniques save the audience time?
A) By eliminating emotionally charged ideas
B) By presenting evidence before the main idea
C) By understanding audience preferences
D) By using a medium that creates urgency
E) By making the message brief and efficient
130) When composing a message, how do good organizational techniques save the writer time?
A) There is less time spent writing and reorganizing
B) There is less time spent determining the distribution channel
C) There is less time spent on research
D) The main idea is harder to define
E) More time can be spent brainstorming
131) Which of the following represents the overall subject of a message?
A) Question and answer chain
B) Topic
C) Story
D) Main idea
E) Scope
132) What is the range of information presented in the message referred to as?
A) Question and answer chain
B) Topic
C) Story
D) Main idea
E) Scope