Business Communication Today, 14e (Bovee/Thill)
Chapter 17 Enhancing Presentations with Slides and Other Visuals
1) How do visuals improve the impact and quality of a presentation?
A) By creating interest
B) By replacing much of the verbal aspect of the presentation
C) By adding information not covered in the presentation
D) By focusing the attention away from the speaker
E) By being available to all audience members
2) Which of these is one key way visuals help the audience absorb and remember information?
A) The audience doesn’t have to listen to the speaker
B) Humans process visuals faster than text
C) The audience can print a copy for future reference
D) Software that is used to create the visual can be more entertaining than the speaker
E) The message will be focused on the visuals, not the main idea of the presentation
3) Which of the following is an advantage of using Prezis in a presentation?
A) They are less dynamic than conventional slides
B) They can be used for linear and nonlinear presentations
C) They are more flexible during the presentation
D) They include more design options
E) They eliminate the need for other media elements, such as video
4) Which of the following is a disadvantage of using Prezis to create visuals?
A) They are less flexible in how they can be structured
B) They can be difficult to access during a presentation
C) It is difficult to incorporate other media elements, such as video
D) The main idea can be lost as the presenter jumps from topic to topic
E) They are easy to create and edit
5) Why is it important to keep visuals simple, especially in terms of design choices?
A) Presentation software cannot read all fonts
B) Special effects will increase the audience’s interest
C) There is less chance of distraction for the audience
D) There is less likelihood the audience will copy the visuals, protecting your ownership
E) You can add on to them during the presentation, based on audience needs
6) What is the primary purpose of visuals in a presentation?
A) To entertain the audience
B) To support and clarify the message
C) To generate interest by the audience
D) To add visual interest
E) To replace the spoken word
7) Which of the following statements about overhead transparencies is FALSE?
A) They can be easy to create.
B) The are easy to edit and update.
C) You can write on them during a presentation.
D) They don’t require high-tech presentation equipment.
8) Studies show that visuals can improve learning by up to ________ percent.
A) 50
B) 100
C) 200
D) 400
E) 500
9) The purpose of visuals is to ________ during a presentation.
A) replace your spoken message
B) support and clarify what you have to say
C) distract and entertain the audience
D) provide decorative embellishments
E) add interest and allow the audience to refocus.
10) A disadvantage of electronic presentations is
A) they are difficult to include in online meetings and webcasts.
B) they are difficult to store or transport.
C) they can be time-consuming to create.
D) they cannot be customized for different audiences.
E) the cost of the specialized equipment needed to create the presentation.
11) The most popular visual aids for business presentations are
A) flipcharts.
B) whiteboards.
C) slides.
D) overhead transparencies.
E) handouts.
12) After you’ve chosen the right media for creating visuals to support your presentation
A) don’t hesitate to start creating your visuals.
B) think through your presentation plan carefully before you get to work.
C) search your archives for existing visuals that you can recycle in your new context.
D) check your system for awesome special effects and download anything that’s missing.
E) see if specialized equipment will be available in the meeting room.
13) Chalkboards and whiteboards are particularly useful for
A) small-group sessions.
B) making presentations for large audiences.
C) formal situations.
D) delivering media-rich presentations.
E) showing complex relationships
14) When you’re verifying the design plans for your presentation, apply all of the following
techniques EXCEPT ________ before you start creating your slides.
A) using your time wisely
B) letting the visuals drive your message
C) matching your style to the subject matter
D) letting simplicity be your guide
15) Which of the following visual aids would be particularly helpful for recording ideas during a
group brainstorming session?
A) Flipcharts
B) Linear slides
C) Prototypes and working models
D) Individual mobile devices
E) Chalkboards and whiteboards
16) The potential disadvantages of using Prezi for delivering a presentation don’t include
A) fewer design options.
B) the linear nature of the presentation.
C) over use of the zoom function.
D) viewers “losing the plot” as a presenter jumps from topic to topic.
17) The best option for creating a training module on the features of a software program would
be
A) overhead transparencies.
B) screencasting software.
C) image editing software.
D) chalkboards and whiteboards.
E) Prezis.
18) Prezi is a cloud-based option for creating
A) linear presentations.
B) point-by-point slide decks.
C) nonlinear presentations.
D) standalone slideuments.
E) modular modality.
19) Flipcharts are great for creating ________ during brainstorming sessions.
A) “linear slide decks”
B) “modular modality”
C) “structured understanding”
D) “group memory”
E) “groupthinking”
20) ________ is the biggest potential disadvantage of using Keynote or PowerPoint to design
presentation slides if you want to be able to be flexible with your information during the
presentation.
A) The steep learning curve
B) The linear nature of the presentation
C) The difficulty of incorporating slides into online meetings and webcasts
D) The challenge of locating desktop and laptop versions of the software
E) The ability to engage the audience
21) Overhead transparencies are old-fashioned visuals that are no longer used in business
presentations.
22) Old-school chalkboards and whiteboards are inappropriate for serious business presentations.
23) Flip charts are particularly effective for recording ideas during group brainstorming sessions.
24) Screencasting allows you to capture what takes place on your screen and create a video that
you can email to other users, so they can view how to use software programs.
25) When you’re verifying design plans for a presentation, make sure that the visuals drive the
message.
26) Thanks to software such as PowerPoint, Keynote, and Prezi, preparing presentation visuals
now requires almost no planning.
27) A major advantage of electronic presentations is the ability to make changes easily at the last
minute.
28) List at least three types of visuals commonly used in business presentations.
29) What presentation tools are often used for small-group sessions?
30) How should visuals be used to support a presentation without taking over the presentation?
31) Describe at least two advantages of using color in business presentations.
32) Identify and discuss best practices for verifying your design plans before you start creating
presentation slides.
33) Which of the following is the most fundamental design choice to make when creating slides?
A) How many slides to use
B) What information to put on the slides
C) Whether to use structured or free-form slides
D) Color palette
E) How to make the slides interactive
34) Which of the following can keep free-form slides visually unified?
A) Bullets
B) A mix of color and fonts
C) As few slides as possible
D) Consistent design elements
E) An easy to use template
35) Which of the following is an advantage of using structured slides for a presentation?
A) They are easy to create
B) It is easy to modify the templates for more visual variety
C) A lot of information can be added to each slide
D) They limit the inclusion of complex ideas
E) Slides never suffer from a consistent look
36) How can free-form slides prevent cognitive overload in the audience?
A) By offering “big picture” views instead of detail
B) By creating text-heavy slides
C) By creating slides that all look alike, creating flow and uniformity
D) By being used only as a way to support a detailed handout
E) By limiting the amount of information delivered in each slide
37) Which of the following makes free-form slides especially good for motivational and
persuasive messages?
A) Their ability to excite and engage
B) Their ability to educate
C) Their ease of creation
D) Their emphasis on visual content
E) Their emphasis on textual information
38) Which of the following is a disadvantage of using free-form slides?
A) They are limited to visual content
B) They require more time and creativity to develop
C) They are limited to textual content
D) They tend to distract the audience
E) They require animation software
39) Unlike structured slides, free-form slides
A) are completely random and have no design consistency.
B) don’t follow a rigid design structure.
C) use the same color for background and text.
D) contain extra-large fonts.
E) have a limited impact on the viewer because they lack imagery.
40) According to your textbook, structured presentation slides are usually the best choice for
A) persuasive presentations.
B) educational presentations.
C) routine informative presentations.
D) motivational presentations.
E) small, persuasive presentations.
41) A presenter who is using free-form slides is
A) released from the constraints of place and time.
B) responsible for conveying more of the content.
C) more likely to present complex subjects in a cohesive, integrated manner.
D) able to rely on each slide to function as a multimedia teleprompter.
E) no longer the focus of attention because the slides are.
42) Presentations featuring free-form slides tend to contain ________ presentations with
structured slides.
A) more slides than
B) fewer slides than
C) about the same number of slides as
D) simpler slides than
E) more complex slides than
43) Which of the following can be used to make free-form slides have a dynamic and flowing
feel, like a Prezi?
A) Additional text elements
B) Animation capabilities
C) A variety of color
D) Engaging fonts
E) Conveying more of the content on the screen
44) Which of the following is a disadvantage to using structured slides?
A) It is easy to add too many bullet points
B) The text heavy slides all look alike
C) Information can be included with text and visually
D) There is a limited amount of information delivered at one time
E) Priorities in the information is hard to determine
45) Which of the following is one of the advantages of using free-form slides in a presentation?
A) They are easy to create
B) They create consistent design schemes for the presentation
C) They provide complementary information through the use of text and visuals
D) They can be created quickly
E) They usually offer a variety of templates
46) As presented in the list of possible choices below, ________ is LEAST likely to lead to
ineffective presentation slides.
A) schedule pressures
B) lack of design awareness
C) inherent limitations in the presentation software
D) the instinctive response to do things the way they’ve always been done