Business Communication Today, 14e (Bovee/Thill)
Chapter 16 Developing Presentations in a Social Media Environment
1) What is the first step in planning a presentation?
A) Gather information
B) Analyze the situation
C) Practice
D) Organize the information
E) Select the right medium
2) Which of the following is one way you can be sure to speak slowly and distinctly to be better
understood by an international audience?
A) Repeat keywords and phrases
B) Keep the message simple
C) Communicate with body language
D) Incorporate visual aids
E) Articulate each word carefully
3) When giving a presentation to an international audience, what can be done to increase the
clarity of your message?
A) Avoid slang and cultural idioms
B) Incorporate metaphors where possible
C) Replace one-word verbs with two-word verbs
D) Use abbreviations
E) Incorporate acronyms
4) What is the advantage of using classroom or theater seating for a presentation?
A) There is more interaction among audience members
B) It encourages collaborative activities
C) Attention is focused on the speaker
D) The speaker can walk around the room to interact with the audience
E) It is easier to move into small groups for breakout sessions
5) Which of the following is a disadvantage of classroom seating for presentations?
A) It isolates the speaker
B) Some audience members will have their backs to other audience members
C) There is no room for small group activities
D) It inhibits interaction among audience members
E) There is little room to walk around and interact with the audience
6) If a presenter wants to incorporate small groups and breakout sessions during the presentation,
what type of seating arrangement would be most effective?
A) Classroom
B) Theater
C) Conference tables
D) Horseshoe
E) Café
7) Which of the following are online presentations that people can view live or download to view
later?
A) Webcasts
B) Screencasts
C) Twebinars
D) Backchannels
E) Nonlinear presentations
8) Which type of presentation includes activity recorded on a computer, with an audio
voiceover?
A) Webcasts
B) Screencasts
C) Twebinars
D) Backchannels
E) Nonlinear presentations
9) Which type of presentation has a predefined flow, from start to finish?
A) Nonlinear
B) Screencast
C) Linear
D) Backchannel
E) Twebinar
10) When organizing a speech or presentation, your first step is to
A) develop an outline.
B) define the main idea.
C) write the introduction.
D) decide on the delivery style.
11) Which type of presentation organization would be most effective if a presenter wants to
move back and forth between topics and levels of detail?
A) Nonlinear
B) Indirect
C) Linear
D) Persuasive
E) Direct
12) When would using a nonlinear presentation be especially useful?
A) When outlining a presentation like a conventional message
B) When using a predefined flow from start to finish
C) When conveying a message point by point
D) When building up to a final conclusion based on logical steps
E) When showing complicated relationships between several ideas
13) Most business presentations are intended to
A) entertain or enlighten the audience.
B) showcase your presentation skills.
C) inform or persuade the audience.
D) amaze the audience with technology.
14) Which of the following should be considered when determining the approach to take and
software to use in developing presentations?
A) Use software to tell the story
B) Limit slides to linear flow
C) Match the tool to the task
D) PowerPoint is most effective when it includes bullet points
E) Zooming in and out of a Prezi as interest and engagement
15) When you’re analyzing the situation for a presentation, develop an ________ to anticipate the
likely emotional state of your audience.
A) audience profile
B) extended slide deck
C) interactive contingency plan
D) interpersonal awareness matrix
16) What does every successful presentation begin with?
A) A linear structure that introduces the topic
B) A brainstorming session to determine the main idea
C) An idea of what the audience will be most interested in
D) A clear understanding of the main idea you want to share with the audience
E) The potential scope of the message
17) All of the following EXCEPT ________ are best practices that you can use to deliver an
effective presentation to an international audience.
A) using slang and cultural idioms
B) articulating words carefully and pausing frequently
C) avoiding abbreviations, acronyms, and metaphors
D) using clear, simple visuals to support your talk
18) Which of the following would be the most help in defining the main idea of a presentation?
A) Determine the seating arrangement of the presentation based on advantages
B) Limit the scope of the message to three key ideas
C) Determine how much time is available compared to the amount of material
D) Identify the essential message points that are important to the presenter
E) Write a one-sentence summary that links to the audience‘s frame of reference
19) The style of your presentation will NOT be influenced by
A) the venue (in person or online).
B) the time allotted for your talk.
C) the size of your audience.
D) None of the above.
20) What is the only sure way to know how much material can be covered in the amount of time
allotted for the presentation?
A) Plan 1-2 minutes per slide
B) Practice giving the presentation after you complete it
C) Use a nonlinear format
D) Use a Prezi that allows the presentation to be lengthened or shortened without the audience
knowing
E) Use a linear format
21) While ________ presentations usually follow a predefined flow from start to finish,
________ often don’t flow in any particular direction.
A) tagged; untagged
B) linear; nonlinear
C) corporate; entrepreneurial
D) unidirectional; sequential
22) How do time constraints on presentations help create a more effective presentation?
A) They force the presenter to answer all questions during the presentation instead of at the end
of it
B) They force the presenter to give demonstrations that are short and easy to manage
C) They force the presenter to focus on the most essential points that are important to the
audience
D) They force the presenter to develop meaningful and effective slides
E) They limit the amount of audience participation, thereby limiting potential loss of control
23) When should a presenter use the indirect approach to a presentation?
A) When there are 10 minutes or less to present
B) When the message includes routine information
C) When there is no time to give a preview to the audience
D) When unfamiliar with audience members
E) When the message involves negative news or persuasion
24) Which of the following is the purpose of preparing a presentation outline?
A) It clarifies your purpose and main idea
B) It organizes the message and serves as the foundation for delivering the presentation
C) It allows the audience to identify transitions between major points
D) It will eliminate the need for a speaking outline
E) It can include a script for the entire presentation
25) Which of the following should be incorporated into a speaking outline of a presentation?
A) Copies of visual aids
B) A copy of the slide deck
C) Delivery cues
D) Three or four main points for each slide
E) Answers to potential questions
26) Speeches and oral presentations are much like any other messages in that
A) they require similar planning.
B) they require no planning.
C) the interaction between the audience and speaker is similar.
D) they are used only for emotional or personal issues.
E) they utilize headings and subheadings to change the flow of information.
27) If you need to design a venue for delivering a presentation to a large audience, ________ will
usually be the best seating arrangement.
A) café style seating
B) conference table seating
C) classroom or theater seating
D) horseshoe or “U” shaped seating
E) work table seating
28) If the audience for your presentation will be interested in but neutral to what you have to say
A) reward their goodwill by speaking in a relaxed, confident manner.
B) dismiss their concerns and persuade them that they are mistaken for feeling that way.
C) consider the indirect approach to find common ground and diffuse skepticism.
D) build your credibility as you present compelling reasons to accept your message.
E) eliminate background information.
29) When you’re speaking to an international audience, ________ will enhance the clarity of
your message.
A) keeping the message simple
B) supporting your message with slang and idioms
C) talking fast without pausing
D) avoiding the use of visual aids
E) incorporating several colorful visuals
30) You want to prepare a speaking outline for an upcoming presentation. Which one of the
following will help you get off to a good start?
A) Ignore your planning outline and chart a new course based on your personal idiosyncrasies
B) Find your planning outline and remove anything you don’t plan to say directly to your
audience
C) Keyboard your script onto your presentation slides so you can read each slide word for word
D) Insert additional examples, details, and data into your original planning outline
E) Begin with a question-and-answer session to gauge the audience’s level of understanding
31) When you prepare a speech or presentation, your first step involves
A) analyzing the situation.
B) choosing the right words.
C) planning the content, length, and style of your speech or presentation.
D) determining audience members.
E) preparing handouts and other visuals.
32) The two most common purposes of business presentations are to
A) analyze and synthesize.
B) regulate and validate.
C) inform and persuade.
D) illustrate and entertain.
E) buy and sell.
33) One of the steps in analyzing your audience is to
A) determine whether your audience is comfortable listening to the language you speak.
B) remember to keep your speech or oral presentation short.
C) define your purpose.
D) prepare a detailed, informative outline.
E) decide on how in-depth the topic should be.
34) Selecting the right medium for your presentation is
A) easy—you’re simply giving a speech.
B) an important decision since technology offers a number of choices.
C) only an issue when addressing audiences from other cultures.
D) not something you need to think about early on.
E) usually determined by your manager.
35) A linear presentation doesn’t flow in any particular direction. Instead, it gives the presenter
the option to move back and forth between topics.
36) You should be able to summarize the main idea for a speech in a single sentence that links
your subject and purpose to the audience’s frame of reference.
37) If you have 10 minutes or less to deliver your presentation, organize it much as you would a
brief written message.
38) If your purpose is to analyze, persuade, or collaborate, organize your speech around
conclusions and recommendations or a logical argument.
39) Time constraints always reduce the effectiveness of a presentation.
40) Storytelling should be avoided when giving a presentation on important material.
41) You will communicate more successfully with an international audience if you speak slowly
and distinctly and pause frequently.
42) Briefly explain the difference between a planning outline and a speaking outline.
43) What are linear and nonlinear presentations? How are they organized?
44) When planning a presentation, what does it mean to analyze the situation? Briefly explain
each of the tasks involved.
45) Describe the four steps to organizing a presentation effectively.