39) Moreno’s Pub Burgers has enjoyed its status as the Numero Uno hamburger restaurant in
Pleasantville for the past ten years. Its only competitor is a national fast food chain preferred by
children rather than adults. Which of the following, if true, would make Moreno’s business
environment more uncertain?
A) The fast food chain closes.
B) A new employer moves into the area, bringing hundreds of jobs and more families.
C) Moreno’s buys the lot next door to expand its parking.
D) Because of the growth of Pleasantville’s population, more hamburger chains build facilities in
Pleasantville.
40) Which one of the following represents the highest level of environmental uncertainty?
A) Mario’s restaurant competes against 325 others in the city; the city’s ethnic mix is constantly
changing.
B) Maria’s is still the only restaurant in a small town. She took it over from her mother and still
uses the same equipment.
C) Millie’s customers expect to see new menu items regularly and want Millie to install Wi-Fi.
D) Marty has to deal with the local council, the health department, the franchisor, the zoning
commission-the list keeps growing. He is grateful there are no new competitors moving in.
41) Which one of the following represents the lowest level of environmental uncertainty?
A) Mario’s restaurant competes against 325 others in the city; the city’s ethnic mix is constantly
changing.
B) Maria’s is still the only restaurant in a small town. She took it over from her mother and still
uses the same equipment.
C) Millie’s customers expect to see new menu items regularly and want Millie to install Wi-Fi.
D) Marty has to deal with the local council, the health department, the franchisor, the zoning
commission-the list keeps growing. He is grateful there are no new competitors moving in.