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Answer: Historical and Industry Average Ratios
Pulp, Paper and Paperboard, Inc.
LIQUIDITY: The liquidity of the firm is on target with the industry standard in 2019 and shows
no trend since 2017. The firm’s liquidity is stable.
ACTIVITY: Inventory and accounts receivable management has deteriorated since 2018 and is
inferior when compared to the industry standard. The low inventory turnover may be caused by
overstocking and/or obsolete inventories. The high average collection period may have resulted
from poor collections procedures or from relaxed credit terms. Further investigation is necessary
to determine the cause of the variances.
DEBT: The firm has less debt than the industry average. The trend since 2017 has been toward
reducing the debt ratio. The firm, therefore, is subject to less financial risk than any other firm in
the industry.
PROFITABILITY: Although the gross profit margin is inferior to the industry average, the
operating and net profit margin far exceed the standards, boosting return on total assets and
return on equity. The trend in the gross profit margin is unfavorable and may either be caused by
a slide in product prices or an escalation in cost of sales. The cause of the poor gross profit
margin should be investigated.
Overall, the firm needs to focus attention on inventory and accounts receivable management and
the cause of the poor gross profit margin. In general, the firm is in good financial condition.
Diff: 3
Topic: Complete Ratio Analysis
Learning Obj.: LG 6
Learning Outcome: F-02
AACSB: Analytical Thinking