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32) One important goal of a buffer is to
A) delay stating the bad news.
B) establish common ground with your reader.
C) make your reader wonder what the message is about.
D) divert the reader’s attention to a more pleasant subject.
E) shift the blame to the reader or a third party.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Describe strategies for developing negative messages
33) In the reasons section of a negative message, you should
A) prepare the reader for the negative news.
B) state the bad news directly.
C) apologize for the negative decision.
D) establish common ground with the reader.
E) indicate the company policy that leads to the bad news.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Describe strategies for developing negative messages
34) One way to be tactful when giving your reasons for bad news is to
A) explain why the decision is good for you and your company.
B) focus on facts and imply the bad news.
C) explain that the decision is based on company policy.
D) apologize for having to be the bearer of bad news.
E) explain how hard the decision was to make.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Describe strategies for developing negative messages