21
45) YouTube, Wikipedia, and Twitter are popular examples of
A) general-purpose social networks.
B) user-generated content sites.
C) community macromedia outlets.
D) private-label social networks.
E) personalized synchronous networks.
sharing websites.
AACSB: Information technology
Difficulty: Easy
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
46) Starbucks Coffee, Animal Planet, and Turner Classic Movies offer videos to their followers
via their ________ on YouTube.
A) retail channels
B) private channels
C) branded channels
D) pay-for-view channels
E) cable-ready channels
sharing websites.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
22
47) Many companies have formal email policies that include restrictions on sending
A) personal messages via corporate email.
B) confidential or proprietary information.
C) material that might be objectionable or offensive to others.
D) sensitive content.
E) all of the above.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Explain how to create brief messages for different electronic media
48) Which of the following will help you write effective email messages?
A) clarify meaning with the use of emoticons
B) avoid sending long, complex messages
C) assume the email will be read on a large screen
D) use all caps to bring attention to critical information
E) use as many acronyms as possible
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Difficult
Classification: Synthesis
Learning Outcome: Explain how to create brief messages for different electronic media
49) Email messages
A) generally require less care than other messages, since email is temporary and easily deleted.
B) should be written with the assumption that they will be stored forever.
C) should always be less formal in business than messages in other media.
D) should be replaced with IM whenever possible.
E) are a productive tool to gain access to anyone in the organization.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
23
50) The subject line of an email message
A) is rarely read by the recipient.
B) helps recipients decide whether to read the message.
C) should describe only the general topic of the message.
D) must never extend beyond three words.
E) can be left off if there is a personal relationship.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
51) Because many email programs display the first few words or lines of incoming messages,
you should
A) be vague in your first sentence, to entice the reader to open the message.
B) leave several blank lines at the beginning of each message.
C) treat the first sentence of the message as an extension of your subject line.
D) use phrases such as “MUST READ” in your first sentence.
E) include symbolism to get your readers interest.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Application
Learning Outcome: Explain how to create brief messages for different electronic media
24
52) When you’re writing email messages in the workplace, remember that business emails
A) require a higher level of quality than personal emails.
B) should never be shorter than one screen.
C) aren’t constrained by the rules of grammar, punctuation, and syntax.
D) are the best medium for internal messages, regardless of their content.
E) should be written in the same format as a personal email.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Explain how to create brief messages for different electronic media
53) Which one of the following is a planning step in creating effective email messages?
A) following company email guidelines and policies
B) double-checking your recipient list before sending your message
C) creating informative subject lines that clarify the purpose of your message
D) deciding whether to mark your message as “urgent”
E) writing a concise statement of audience needs
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Difficult
Classification: Synthesis
Learning Outcome: Explain how to create brief messages for different electronic media
25
54) A(n) ________ includes items such as your name, title, company, and contact information at
the end of your email messages.
A) epigram
B) email signature
C) subject line
D) salutary close
E) email letterhead
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Easy
Classification: Application
Learning Outcome: Explain how to create brief messages for different electronic media
55) Some email users employ ________ to express emotional nuances in casual or informal
email messages.
A) emoticons
B) monograms
C) cyphers
D) cryptograms
E) capital letters
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Easy
Classification: Application
Learning Outcome: Explain how to create brief messages for different electronic media
26
56) The ________ of an email is important because it helps readers decide whether to read the
message or delete it.
A) subject line
B) final paragraph
C) signature block
D) complimentary close
E) salutation
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
57) Email hygiene refers to
A) the absence of slang and informal language in email messages.
B) a nationwide movement to do away with information overload.
C) all the efforts companies make to keep email clean and safe.
D) refraining from using foul language in email.
E) software that scans email messages for misspelled addresses.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
58) In business communication, email is often replaced by other tools that provide better support
for instant communication and real-time collaboration.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Explain how to create brief messages for different electronic media
27
59) In a court of law, email messages and other electronic documents can have the same weight
as printed documents.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Explain how to create brief messages for different electronic media
60) An effective email subject line is very short and describes only the general topic of the
message.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Explain how to create brief messages for different electronic media
61) Spelling, punctuation, and grammar don’t matter in email; getting your message out quickly
should be your only concern.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Explain how to create brief messages for different electronic media
28
62) Explain how inappropriate use of email at work can lead to legal problems.
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
63) What are emoticons? Why are they controversial in business communication?
adapt the three-step writing process to email messages.
AACSB: Information technology
Difficulty: Difficult
Classification: Synthesis
Learning Outcome: Explain how to create brief messages for different electronic media
64) Which of the following is a compelling advantage of IM in the workplace?
A) IM is universal.
B) IM closely resembles one-on-one conversations.
C) IM is an effective medium for private, short- to medium-length messages.
D) IM allows senders to write messages and recipients to read them, according to their
schedules.
E) IM offers better network security than email.
effective IM in the workplace.
AACSB: Information technology
Difficulty: Difficult
Classification: Synthesis
Learning Outcome: Explain how to create brief messages for different electronic media
29
65) Compared to email, instant messaging (IM)
A) is slower and more complicated to use.
B) has not caught on in the business community.
C) is more costly as well.
D) offers greater speed.
E) eliminates the need for user authentication.
effective IM in the workplace.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
66) When using IM to communicate with clients and vendors, your greatest concern is likely to
be
A) incompatibility between your company’s IM system and the systems your vendors and clients
use.
B) the need for users to learn complicated software that may take years to learn.
C) the ability to use it only on expensive, highly specialized devices.
D) the high cost.
E) the need to include visual references.
effective IM in the workplace.
AACSB: Information technology
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Explain how to create brief messages for different electronic media
30
67) Advantages of using IM rather than email include
A) its ability to eliminate “junk mail” messages.
B) its availability on mobile devices but not computers.
C) its ability to hold real-time text conversations.
D) its fool-proof identity verification procedures.
E) less network infiltration.
effective IM in the workplace.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Explain how to create brief messages for different electronic media
68) An unsolicited IM from a company informing you of their great rates on vacations in Hawaii
is an example of
A) spam.
B) a computer virus.
C) spim.
D) viral marketing.
E) enterprise instant messaging.
effective IM in the workplace.
AACSB: Information technology
Difficulty: Moderate
Classification: Application
Learning Outcome: Explain how to create brief messages for different electronic media