31
75) The term ________ refers to the physical design of letters, numbers, and other text
characters.
A) type style
B) typography
C) typeface
D) serigraphy
E) white space
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
76) ________ such as Times New Roman and Garamond have small cross lines at the ends of
each letter stroke.
A) Specialty typefaces
B) Serif typefaces
C) Rococo typefaces
D) Sans serif typefaces
E) Calligraphic typefaces
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Revise, complete, and distribute business messages
32
77) To achieve an effective design, pay careful attention to
A) content, graphics, and paragraph length.
B) consistency, restraint, and detail.
C) visual aids, headings, and use of white space.
D) type face, use of white space, and color.
E) consistency, color, and graphics.
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Revise, complete, and distribute business messages
78) The ________ of a message sends a nonverbal message to the reader that may influence their
perception of the communication.
A) consistency
B) clarity
C) readability
D) tone
E) visual design
document readability.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Revise, complete, and distribute business messages
33
79) White space provides ________ for the reader.
A) resting points
B) design elements
C) an identification of important information
D) justification
E) headings
document readability.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Revise, complete, and distribute business messages
80) When producing a document for mobile technology, the preferred typeface is ________
because screens have lower resolution than printed text.
A) serif
B) sans serif
C) calligraphy
D) bold
E) standard
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
81) Think in “small chunks” of information when writing for someone who’ll read your message
on a smartphone.
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
34
82) Because the first thing that readers will notice about your message is its appearance, you
should pay special attention to design and page layout.
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
83) To make your message more interesting and accessible, you should use as many design
elements and decorative touches as possible.
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
84) To draw attention to important points or terms italic type is more effective than boldface.
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
85) Why is it important to select the right typeface for a business message?
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Revise, complete, and distribute business messages
35
86) Identify and discuss four techniques you can to make the content of a message “mobile
friendly.”
document readability.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
87) When you’re proofreading a workplace document, treat the process as a
A) survey of convenience, security, and privacy issues.
B) casual scan up and down the page or the screen.
C) methodical procedure in which you look for specific problems that may occur.
D) review of the content, organization, style, and tone of the document.
E) review of spelling and grammar.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Revise, complete, and distribute business messages
36
88) Which of the following techniques can help you proofread more effectively?
A) Read each page backward, from the bottom to the top.
B) Proofread the document as soon as you complete the draft.
C) To ensure consistency, proofread long documents from beginning to end without stopping.
D) Always proofread using your monitor (rather than printing out a hard copy of the document).
E) Try to find all errors in one pass.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Revise, complete, and distribute business messages
89) During the proofreading process, if you plan to focus on writing errors, look at
A) grammar errors.
B) content layout.
C) missing source notes.
D) organization.
E) format.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
90) According to professional proofreaders, ________ will help to ensure high-quality results.
A) multitasking to get more done
B) concentrating on what you’re doing
C) reviewing complex digital documents on-screen
D) reading large amounts of material in one sitting
E) having someone else read the document
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Revise, complete, and distribute business messages