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66) The term type style refers to
A) the space around text and between text columns.
B) any modification that lends contrast or emphasis to type.
C) a combination of text, graphics, photographs, audio, video, and interactivity.
D) the letters, numbers, and other text characters in a message.
E) the word choices made.
document readability.
AACSB: Written and oral communication
Difficulty: Easy
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
67) For effective document design in business communication, you should
A) fit as much material as possible on each page.
B) mix different typefaces and decorative touches throughout the document.
C) let “simpler” and “fewer” be your guiding concepts.
D) use a one-size-fits-all approach to balance design elements.
E) use bright background colors to make your message stand out.
document readability.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages
68) Using white space in a document
A) is considered “cheating.”
B) is only an option when you can’t use color.
C) makes your document look unappealing.
D) provides visual contrast.
E) is helpful when you lack adequate information.
document readability.
AACSB: Written and oral communication
Difficulty: Easy
Classification: Conceptual
Learning Outcome: Revise, complete, and distribute business messages