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88) As a rule, keep subject lines and headlines to around ________ when writing messages for
smartphone users.
A) 5 characters
B) 10 characters
C) 15 characters
D) 20 characters
E) 25 characters
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Compose and shape business messages
89) All of the following except ________ will help you compose effective mobile messages.
A) using short subject lines and page headings
B) using a top-to-bottom linear flow to organize the message
C) saving space by presenting the message in one long paragraph
D) putting what your readers want to know at the top of the message
E) using linear organization
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Synthesis
Learning Outcome: Compose and shape business messages
39
90) When you’re writing for mobile devices, use ________ to present the most important
information first and provide successive layers of detail that readers can consume, if they want
to.
A) an indirect approach
B) an inverted pyramid style
C) a data-dispersion approach
D) a curvilinear methodology
E) a pyramid style
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Compose and shape business messages
91) All of the following except ________ will help you write effective messages for mobile
device users.
A) prioritizing information
B) writing shorter, more focused messages
C) using a linear organization
D) including longer paragraphs
E) developing more focused messages
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Compose and shape business messages
40
92) When developing your message for mobile technology and different user interface features,
________ must be adapted.
A) the direct approach
B) use of connotative words
C) use of text language
D) paragraph layout
E) the design and layout of the message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Compose and shape business messages
93) How does user comprehension of information change when using a mobile device?
A) User comprehension improves because of the ability to view imbedded links.
B) User comprehension decreases because users tend to scroll past important information.
C) User comprehension increases because of increased focus while viewing the message.
D) User comprehension decreases because of text language usage.
E) User comprehension increases because of the increased use of visuals and graphics.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Compose and shape business messages
41
94) When developing a message for a mobile device, how should a message be organized?
A) using the indirect method
B) with low priority items first
C) with general information leading to more specific information
D) with a linear flow from the top to the bottom
E) with a series of links leading to specific data
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Compose and shape business messages
95) Using an inverted pyramid for message development on a small screen requires the writer to
A) put the most important information first.
B) use a linear writing style.
C) only include important details.
D) write messages that are general or vague in nature.
E) include an executive summary.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Compose and shape business messages
42
96) When a writer needs to send a long document that might be accessed by the receiver on a
mobile device, the writer should
A) send each major section in a separate email.
B) send a short executive summary that can be read on a mobile device, with the longer
document accessible on a PC.
C) send the entire document at one time.
D) send the entire document at one time, including with several imbedded links.
E) incorporate specific headings and subheading that provide key pieces of information without
the need to read the text.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Compose and shape business messages
97) When you’re writing for mobile devices, using a linear organization will make your messages
easier to read on small mobile screens.
AACSB: Written and oral communication
Difficulty: Easy
Classification: Critical Thinking
Learning Outcome: Compose and shape business messages
98) If you intend for your message to reach users of mobile devices, present the content in short
paragraphs.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Compose and shape business messages
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99) What are the five most common techniques for developing paragraphs?
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Compose and shape business messages
100) Describe five techniques you can use to compose effective messages for mobile devices.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Compose and shape business messages