31
70) One of the disadvantages of using an oral medium with an in-person channel is
A) limited opportunity for immediate feedback.
B) reliance on nonverbal cues and voice inflections.
C) the ability to express emotion in the message.
D) more time to resolve misunderstandings.
E) reduced control over the message by the communicator.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
71) The term visual media signifies any format in which one or more visual elements play a
central role in conveying the content of a message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
72) As long as your message is clear and interesting, the medium you choose doesn’t really
matter.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
32
73) An effective communicator knows how to select the best combination of media and channels
to reach his or her target audience. Identify the advantages and disadvantages of written medium
with a digital channel.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Synthesis
Learning Outcome: Plan and prepare business messages
74) Briefly define media richness and provide at least one example each of a rich medium and a
lean medium.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
33
75) People use mobile phones and tablets to create and consume a wide variety of written, oral,
and visual media. Identify and discuss four factors that you must consider if you’re planning to
create messages that will be viewed on mobile devices.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Plan and prepare business messages
76) Briefly describe at least three factors to consider when choosing media for business
messages.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Synthesis
Learning Outcome: Plan and prepare business messages
34
77) The ________ of a message is its overall subject, while the ________ is a specific statement
about that overall subject.
A) medium; theme
B) topic; main idea
C) scope; purpose
D) focal point; rationale
E) purpose; intent
tasks involved in organizing a message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
78) In general, audiences are likely to
A) ignore poor organization if the message is important.
B) draw inaccurate conclusions from poorly organized messages.
C) fully understand most messages, even those that are poorly organized.
D) feel more comfortable with free-flowing, disorganized messages than rigidly structured ones.
E) use a poorly organized message to open a line of discussion.
tasks involved in organizing a message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
35
79) When you want to confirm, illuminate, or expand on the supporting points in a business
message, use ________ if you believe that dramatic tension will stimulate your audience’s
interest.
A) facts and figures
B) narration or storytelling
C) references to authority figures
D) examples and quotations
E) detailed description
tasks involved in organizing a message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Plan and prepare business messages
80) Use the ________ to organize a message if you believe your audience will be receptive to
what you have to say.
A) direct approach
B) indirect approach
C) dialectical structure
D) persuasive pattern
E) divergent model
tasks involved in organizing a message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Plan and prepare business messages
36
81) The scope of a business message pertains to
A) a specific statement about the overall subject of the message.
B) the range of information you present to support your main idea.
C) the efforts you expend when you proofread the message.
D) the act of conveying the message through more than one informational cue.
E) thematic elements and metaphors in business messages.
tasks involved in organizing a message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
82) If your audience will be skeptical of or resistant to your message,
A) state your main idea and then present your evidence.
B) start with the evidence and build your case before presenting your main idea.
C) start by asking rhetorical questions to arouse the audience’s interest in your message.
D) open your message with a humorous anecdote to establish rapport with the audience.
E) present your conclusions first to arouse the audience’s interest in your message.
tasks involved in organizing a message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
37
83) As it applies to business communication, presenting information in a well-organized manner
A) helps your readers understand the message.
B) allows the reader to find issues for discussion.
C) takes more time to produce.
D) softens the impact of the message.
E) obscures the meaning for the reader.
tasks involved in organizing a message.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Plan and prepare business messages
84) Which of the following is an example of a message topic?
A) “To get the board of directors to increase the research and development budget”
B) “Competitors spend more than our company does on research and development.”
C) “Funding for research and development”
D) “The research and development budget is inadequate in our competitive marketplace.”
E) “Research and development should be more important to our organization.”
tasks involved in organizing a message.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Application
Learning Outcome: Plan and prepare business messages