21
47) When you’re selecting people to participate in a survey, it is critical to get a ________ of the
population you want to survey.
A) stratified sample
B) crossover sample
C) sizeable sample
D) transparent sample
E) representative sample
primary research for business communication purposes.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Find and evaluate data to support business messages
48) An online survey is vulnerable to ________ because it captures only the opinions of those
who visit the site and choose to participate.
A) sampling bias
B) backchannel static
C) circular reasoning
D) emotional manipulation
E) transactional dysfunction
primary research for business communication purposes.
AACSB: Information technology
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Find and evaluate data to support business messages
22
49) One of the best ways to track the behavior of a test subject is through
A) surveying.
B) observation.
C) interviewing.
D) metasearch analysis.
E) representative sampling.
primary research for business communication purposes.
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Find and evaluate data to support business messages
50) A survey is ________ if it produces identical results when repeated under similar conditions.
A) valid
B) objective
C) representative
D) bias-free
E) reliable
primary research for business communication purposes.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
23
51) When developing a survey questionnaire,
A) develop questions that must be answered with several sentences.
B) use leading questions.
C) make the survey adaptive.
D) use descriptors such as “often” or “frequently.”
E) use compound questions.
primary research for business communication purposes.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
52) When conducting primary research by using interviews, which of the following will have the
least effect on responses?
A) the ability to adapt the question set based on response
B) the subject’s cultural and language background
C) the type of questions being asked
D) issues such as race, gender, age, and social status
E) the way the questions are framed
primary research for business communication purposes.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Synthesis
Learning Outcome: Find and evaluate data to support business messages
24
53) To solicit opinions, insights, and information, use
A) online surveys.
B) open-ended questions.
C) closed-ended questions.
D) focus groups.
E) leading questions.
primary research for business communication purposes.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
54) The CEO of a pharmaceutical company asks you assess the company‘s adherence to laws
governing television ads for prescription drugs. The CEO has requested a(n)
A) personal activity report.
B) policy implementation report.
C) compliance report.
D) operating report.
E) business plan.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Find and evaluate data to support business messages
25
55) Compliance reports are generally required by
A) parent companies.
B) accounting departments.
C) government agencies.
D) marketing departments.
E) midlevel managers.
AACSB: Written and oral communication
Difficulty: Easy
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
56) A contractor submitting a weekly report on work done to date would be providing the client
with
A) a progress report.
B) a compliance report.
C) a justification report.
D) a periodic operating report.
E) a position paper.
AACSB: Written and oral communication
Difficulty: Easy
Classification: Application
Learning Outcome: Find and evaluate data to support business messages
26
57) A public corporation filing a quarterly tax report would be providing
A) a progress report.
B) a compliance report.
C) a justification report.
D) a periodic operating report.
E) a policy and procedure report.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Find and evaluate data to support business messages
58) All of the following except ________ are categories of informational reports.
A) reports to monitor and control operations
B) reports to demonstrate compliance
C) reports to document progress
D) reports to assess opportunities
E) reports to implement policies
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
59) When you’re writing a business plan, the ________ section explains the purpose of your
business and what you hope to accomplish.
A) mission and objectives
B) design and development
C) products and services
D) financial projections and requirements
E) monitor-and-control
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
27
60) Topical organization strategies for informational reports include all of the following except
A) complexity.
B) sequence.
C) importance.
D) comparison.
E) category.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
61) As a monitor-and-control mechanism, a business plan
A) is useful only before a company is launched.
B) always contains the same elements.
C) should not identify risks and problems, since these might discourage potential investors.
D) is sometimes prepared after a company is up and running.
E) is useful only when seeking additional funding.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Application
Learning Outcome: Find and evaluate data to support business messages
28
62) A ________ outlines an organization’s official position on issues that affect its success.
A) policy report
B) position paper
C) feasibility report
D) business plan
E) compliance report
AACSB: Written and oral communication
Difficulty: Easy
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
63) As it relates to a formal business plan, the ________ defines how the company will generate
revenue and produce a profit.
A) marketing strategy
B) business model
C) action forecast
D) financial projection
E) mission and objectives
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
64) When a business plan is written after a company is up and running, it tends to
A) summarize the company’s business model.
B) convince outsiders to invest in the company.
C) present a vision of what the company will be.
D) function as a monitor-and-control mechanism.
E) concisely describe products and services.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
29
65) All ________ are written in response to regulations of one sort or another.
A) compliance reports
B) operating reports
C) white papers
D) position papers
E) business plans
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
66) A ________ is written to validate a decision that has already been made.
A) project proposal
B) progress report
C) compliance report
D) justification report
E) feasibility report
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
30
67) Some start-up investors do not believe a business plan is beneficial in the early stages
because
A) it is too easy for anyone to write up a plan.
B) most of the information is available on the Internet.
C) investors spend too much time reading them.
D) there is no need if the product is going to work.
E) it is difficult to anticipate circumstances and obstacles that will be encountered.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Find and evaluate data to support business messages
68) Company websites often function as
A) informational reports.
B) business plans.
C) marketing strategies.
D) business models.
E) monitor and control reports.
AACSB: Information technology
Difficulty: Moderate
Classification: Synthesis
Learning Outcome: Find and evaluate data to support business messages