11
26) When evaluating material you’ve gathered for a report, you should
A) assume that any information taken from a webpage will be credible and reliable.
B) throw out any information published by an organization that might be biased.
C) check the material for currency.
D) ignore government documents.
E) assume blogs are objective sources.
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
27) Unlike a summary, a paraphrase
A) restates the original material in your own words and with your own sentence structures.
B) presents the gist of the original material in fewer words.
C) does not require complete documentation of sources.
D) is never acceptable in business documents.
E) is more difficult to understand.
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
12
28) One task in effective paraphrasing is to
A) avoid using any business language or jargon.
B) check your version against the original to make sure that you didn’t alter the meaning.
C) make sure your version is the same length as or longer than the original.
D) write in the passive voice.
E) omit quotation marks.
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
29) A(n) ________ is a set of technologies, policies, and procedures that a company can use to
capture and share information throughout the organization.
A) big-data paradigm
B) desktop search protocol
C) recursive process model
D) intradepartmental database
E) knowledge management system
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
13
30) The ________ will define the purpose of your research.
A) primary sources
B) receiver expectation
C) problem statement
D) knowledge management system
E) organization of information
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
31) When evaluating sources for quality, consider
A) sources that are new or obscure.
B) using only those sources that support your goal.
C) the use of strong and specific word choices.
D) the potential bias of the source.
E) primary sources.
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
14
32) When analyzing data, looking at ________ will indicate patterns taking place over time.
A) mean
B) causation
C) median
D) correlation
E) trends
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
33) A cause-and-effect relationship between factors that can be easy to assume but difficult to
prove is called
A) mode.
B) correlation.
C) causation.
D) trends.
E) mean.
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
15
34) When using information from sources, ________ helps you maintain a consistent tone while
using vocabulary familiar to your audience.
A) paraphrasing
B) quoting
C) summarizing
D) concluding
E) correlating
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
35) A ________ is a logical interpretation of the facts and a ________ suggests an action in
response to the facts.
A) paraphrase; quote
B) cause; correlation
C) cross-tabulation; response
D) conclusion; recommendation
E) trend; summary
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
16
36) When creating a work plan, it’s important to begin by developing a problem statement.
evaluate the credibility of an information source, and identify the five ways to use research
results.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
37) A writer who wants to use a ________ to build an informational report can choose from a
number of arrangement patterns, such as geography, sequence, chronology, category, or
importance.
A) talking pattern of organization
B) topical pattern of organization
C) demonstrative pattern of organization
D) representative pattern of organization
E) direct pattern of organization
online research tools.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
38) A web directory differs from a search engine in that
A) it doesn’t allow keyword searches.
B) it can’t equal the precision of a general search engine.
C) it relies on human editors to evaluate and select content.
D) it usually locates more sites than a search engine.
E) it formats the request for multiple search engines.
online research tools.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
17
39) A metasearch engine is
A) a highly specialized directory that focuses on a specific subject matter area.
B) a search engine that examines only newsgroup messages.
C) a type of aggregator that offers subscribers all-day information on their desktops.
D) a special type of engine that searches several search engines at once.
E) a search engine that can access the hidden Internet.
online research tools.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
40) Unlike Internet search engines, online databases can often be more reliable search engines
because they
A) can be accessed only from a library.
B) often provide access to various parts of the hidden Internet.
C) are often based on popular opinion.
D) do not require a subscription.
E) are often current.
online research tools.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
18
41) To conduct an effective database search,
A) choose one search engine and stick with it.
B) read instructions and pay attention to details.
C) limit search terms.
D) stay on the first page of results.
E) remember that the internet is neatly organized.
online research tools.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
42) You would not need to cite a source if you
A) used a direct quotation of under 250 words from a book titled Modern Economics.
B) used a table from the 1985 Farmer’s Almanac.
C) described, in your own words, a plan for organizing production lines, which appeared in a
professional journal.
D) used it to gather common knowledge about your topic.
E) found it on Google, Yahoo, or Bing.
online research tools.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
19
43) A powerful search tool that searches all the files on a company’s network is a(n)
A) desktop search engine.
B) enterprise search engine.
C) research and content manager.
D) social tagging or bookmarking manager.
E) media curation manager.
online research tools.
AACSB: Information technology
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Find and evaluate data to support business messages
44) In reports focused on recommendations, it is best to avoid the direct approach.
online research tools.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
20
45) Describe how smartphones and tablets have changed the way we collect information for
business reports and other communication purposes.
online research tools.
AACSB: Information technology
Difficulty: Difficult
Classification: Synthesis
Learning Outcome: Find and evaluate data to support business messages
46) The two most common primary research methods are
A) websites and books.
B) experiments and observations.
C) surveys and interviews.
D) test panels and experiments.
E) reports and memos.
primary research for business communication purposes.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Find and evaluate data to support business messages