978-0134319056 Chapter 1 Part 2

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22) An audience-centered approach to communication involves

A) saying whatever it takes to win over the members of your audience.

B) embedding a layer of technology between you and the members of your audience.

C) respecting, understanding and meeting the needs of your audience.

D) focusing on how the members of your audience can help you obtain your goals.

E) limiting the number of topics covered.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

23) Evaluating evidence completely and objectively requires ________ skills.

A) critical thinking

B) relationship building

C) downward communication

D) professionalism

E) team player

AACSB: Reflective thinking

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

24) Most of the information that flows downward in an organization is geared toward helping

employees do their jobs.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Describe best practices in team and interpersonal communication

25) Within organizations, formal communication is upward and downward, while informal

communication is always horizontal.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Describe best practices in team and interpersonal communication

26) Emotional intelligence includes the ability to relate to the needs of others.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Describe best practices in team and interpersonal communication

27) As long as employees get the job done, most companies are not concerned with employees

meeting expectations of business etiquette.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Describe best practices in team and interpersonal communication

28) When does the rumor mill tend to be most active within an organization? Include an example

of a situation that might cause the rumor mill to become more active.

AACSB: Reflective thinking

Difficulty: Moderate

Classification: Synthesis

Learning Outcome: Discuss the challenges and importance of business communication

29) To adopt an audience-centered approach to communication, what do you need to learn about

your audience? List at least three specific attributes.

AACSB: Written and oral communication

Difficulty: Difficult

Classification: Synthesis

Learning Outcome: Discuss the challenges and importance of business communication

30) Define professionalism and list its six distinctive traits.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Critical Thinking

Learning Outcome: Discuss the challenges and importance of business communication

31) In the first step of the communication process, the sender

A) decides what to say.

B) chooses a communication channel.

C) has an idea.

D) chooses a communication medium.

E) evaluates his or her options.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Easy

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

32) The final step in the communication process is

A) receiving the message.

B) sending the message.

C) the audience providing feedback to the sender.

D) interpreting the message.

E) decoding the message.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

33) Uncomfortable meeting rooms, multitasking, and computer screens filled with popup

messages are all examples of

A) problems with feedback.

B) distractions.

C) problems with background differences.

D) overload problems.

E) social media.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Application

Learning Outcome: Discuss the challenges and importance of business communication

34) Which of the following is not one of the five ways to get the audience to notice your

messages?

A) Acknowledge the importance of the situation.

B) Address the audience’s wants and needs.

C) Use words, images, and designs that are familiar.

D) Consider audience expectations.

E) Ensure ease of use.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

35) A corporate executive who’s staked her reputation on an aggressive advertising strategy

might use ________ and distort or ignore evidence that suggests the strategy isn’t succeeding.

A) discrimination

B) misapprehension

C) selective perception

D) stereotypical receptivity

E) counterintuitive modeling

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Application

Learning Outcome: Discuss the challenges and importance of business communication

36) In order for audience members to respond appropriately to a business message, they must

A) remember the message.

B) be able to respond to the message.

C) be motivated to respond to the message.

D) do all of the above.

E) do none of the above—communication is a simple process that everyone is naturally good at.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

37) Most companies that embrace Business Communication 2.0

A) completely abandon the traditional approach to communication.

B) will eventually return to a 1.0 approach, since the technology turns out to be too complicated

for most employees.

C) adopt a hybrid approach to communication, in which some messages follow the traditional

model and others follow the 2.0 approach.

D) adopt a downward communication model.

E) follow a social model to communication.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

38) The 2.0 approach to business communication differs from the traditional approach because it

encourages audiences to

A) become active participants in the communication.

B) listen compliantly and passively.

C) absorb the information the sender shares.

D) remain aloof when communicating in business.

E) use introspection as the pathway to success.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

39) Which of the following is an example of Business Communication 2.0 in action?

A) A manager sends out weekly newsletters to employees.

B) An electronics store invites customers to submit YouTube videos showing how to install

home theater systems.

C) An advertising firm creates a television commercial for a local automobile dealer.

D) A small business owner rents sign space on neglected downtown buildings to promote

revitalization efforts.

E) All of the above are examples of Business Communication 2.0.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Critical Thinking

Learning Outcome: Discuss the challenges and importance of business communication

40) Information overload is

A) a real problem that can lead to exhaustion and interfere with personal relationships.

B) a false condition concocted by workers who fear technology and its capabilities.

C) a condition that affects only those who work in high-tech jobs.

D) especially prevalent among elderly Americans.

E) an accepted aspect of mobile technology.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Synthesis

Learning Outcome: Discuss the challenges and importance of business communication

41) The ________ is the form a message takes and the ________ is the system used to deliver

the message.

A) channel; medium

B) medium; channel

C) schema; pipeline

D) package; tunnel

E) schema; channel

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

42) A manager hears the part of a message that supports his agenda, but doesn’t seem to notice

evidence that contradicts his point of view. The manager is engaging in

A) discrimination.

B) misreading.

C) selective perception.

D) stereotyping.

E) information overload.

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Critical Thinking

Learning Outcome: Discuss the challenges and importance of business communication

43) Whereas traditional Business Communication tends to emphasize ________, Business

Communication 2.0 focuses more on ________.

A) discussion; lecture

B) collaboration; isolation

C) control; influence

D) permission; intrusion

E) personal computing; social media

nature of business communication.

AACSB: Written and oral communication

Difficulty: Difficult

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication

44) As a contemporary approach to business communication, the ________ is interactive,

conversational, and usually open to all who wish to participate.

A) reflexive communication model

B) computer-assisted communication model

C) social communication model

D) give-and-take communication model

E) downward communication model

nature of business communication.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Discuss the challenges and importance of business communication