16
58) Data mining is a tool for allowing users to:
A) quickly compare transaction data gathered over many years.
B) perform multidimensional data analysis.
C) obtain online answers to ad hoc questions in a rapid amount of time.
D) summarize massive amounts of data into much smaller, traditional reports.
E) find hidden relationships in data.
AACSB: Information Technology
LO: 6.3: What are the principal tools and technologies for accessing information from databases
to improve business performance and decision making?
59) In terms of the data relationships found by data mining, associations refers to:
A) events linked over time.
B) patterns that describe a group to which an item belongs.
C) occurrences linked to a single event.
D) undiscovered groupings.
E) classification when no groups have yet been defined.
AACSB: Application of Knowledge
LO: 6.3: What are the principal tools and technologies for accessing information from databases
to improve business performance and decision making?
60) In terms of the data relationships found by data mining, sequences refers to:
A) events linked over time.
B) patterns that describe a group to which an item belongs.
C) occurrences linked to a single event.
D) undiscovered groupings.
E) classifications when no groups have yet been defined.
AACSB: Information Technology
LO: 6.3: What are the principal tools and technologies for accessing information from databases
to improve business performance and decision making?