11
34) GDSS are designed to:
A) allow meeting attendees to share their thoughts in real time with their peers.
B) manage knowledge using a global perspective.
C) enable collaboration among geographically dispersed participants.
D) enable executives to easily supervise senior management meetings.
E) implement structured methods for organizing and evaluating ideas.
AACSB: Information Technology
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
35) A KPI is:
A) an industry standard for measuring performance along a given dimension.
B) a measure proposed by senior management.
C) an alternative to the balanced scorecard method.
D) an analytic technique for measuring financial performance.
E) a measurement of knowledge performance.
AACSB: Application of Knowledge
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
36) You are developing a customer recommendation system for a department store’s e-commerce
site. Which of the following tools will provide the most accurate recommendations?
A) Genetic algorithms
B) Fuzzy logic
C) Location analytics
D) CBR
E) Big data analytics
AACSB: Analytical Thinking
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
12
37) ________ is a management methodology that translates a firm’s goals into operational
targets.
A) BPM
B) KPI
C) Balanced scorecard
D) OLAP
E) GDSS
AACSB: Application of Knowledge
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
38) ________ help users gain information from large amounts of geographically linked data.
A) Data visualization tools
B) GIS
C) GDSS
D) Location analytics tools
E) CAD systems
AACSB: Information Technology
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
39) A(n) ________ table is a spreadsheet feature that displays two or more dimensions of data in
a convenient format.
A) pivot
B) drill-down
C) ad hoc
D) multi-tier
E) sensitivity
AACSB: Information Technology
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
13
40) A(n) ________ capability allows users to view more detailed views of data.
A) ad hoc
B) drill-down
C) query and reporting
D) metrics
E) VRML
AACSB: Application of Knowledge
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
41) Which of the following types of business intelligence users is considered a power user?
A) IT developers
B) Business analysts
C) Operational employees
D) Senior managers
E) Clerical workers
AACSB: Application of Knowledge
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
42) DSS primarily address structured problems.
AACSB: Information Technology
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
43) Business intelligence and analytics are products defined by software vendors.
AACSB: Information Technology
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
14
44) What-if analysis works forward from known or assumed conditions.
AACSB: Application of Knowledge
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
45) Parameterized reports are predefined production reports.
AACSB: Analytical Thinking
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
46) GDSS are designed to display data in the form of digitized maps.
AACSB: Information Technology
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
47) Web-based tools for videoconferencing and electronic meetings are the primary tools for
GDSS.
AACSB: Information Technology
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
48) Dashboards and scorecards are visual interfaces used to make a firm’s information easier to
review quickly.
AACSB: Information Technology
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
15
49) Why are managerial users and methods considered an important part of the BI environment?
AACSB: Analytical Thinking
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
50) You are a city transportation planner and are interested in improving the city’s bus service.
What types of analytic tools might help you do this, and how would you use them?
AACSB: Analytical Thinking
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
51) Not all business intelligence users are managers interested in forecasting sales figures for the
next quarter. What different types of users are there for a business’s intelligence systems?
AACSB: Analytical Thinking
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
16
52) What is big data? How does it provide business value?
AACSB: Analytical Thinking
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
53) How is big data being utilized by local governments?
AACSB: Application of Knowledge
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
54) What is a GIS and what is it used for?
AACSB: Application of Knowledge
LO: 11.2: How do business intelligence and business analytics support decision making? What
are the business benefits of using intelligent techniques in decision making and knowledge
management?
17
55) Neural network applications in medicine, science, and business address problems in all of the
following except:
A) pattern classification.
B) prediction.
C) control and optimization.
D) generalization.
E) financial analysis.
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
56) According to your reading of the text, Procter & Gamble’s use of intelligent agent technology
in its supply chain illustrates the use of information systems to implement which of the main
generic business strategies?
A) Product differentiation
B) Focus on market niche
C) Strengthen customer intimacy
D) Strengthen supplier intimacy
E) Low-cost leadership
AACSB: Analytical Thinking
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
57) You are the CEO of a national shoe store and want to add three new stores. Which of the
following tools will best help you find the most potentially profitable new locations?
A) Pivot tables
B) Sensitivity analysis
C) CBR
D) Location analytics
E) Intelligent agent
AACSB: Analytical Thinking
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
18
58) Expert systems:
A) solve problems too difficult for human experts.
B) are based on DO WHILE rules.
C) work in very limited domains.
D) share characteristics with mainframe computing.
E) are a type of case-based reasoning.
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
59) Expert systems model human knowledge as a set of rules that collectively are called the
________ base.
A) knowledge
B) data
C) inference
D) experience
E) rationale
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
60) An inference engine is:
A) a data mining strategy used by intelligent agents.
B) the programming environment of an expert system.
C) a method of organizing expert system knowledge into chunks.
D) a set of rules used to model human knowledge in an expert system.
E) a strategy used to search through the rule base in an expert system.
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
19
61) Virtually all successful expert systems deal with problems of:
A) associative data.
B) classification.
C) logic and control.
D) unstructured decision making.
E) structured decision making.
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
62) ________ are designed to have a generalized capability to learn.
A) Knowledge-based systems
B) Neural networks
C) Fuzzy logic systems
D) Expert systems
E) Genetic algorithms
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
63) ________ are intelligent techniques that parallel some aspects of the processing patterns of
the biological brain.
A) Neural networks
B) Genetic algorithms
C) CBR systems
D) Fuzzy logic systems
E) Intelligent agents
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
20
64) Genetic algorithms:
A) represent knowledge as groups of characteristics.
B) are software programs that work in the background to carry out specific, repetitive tasks.
C) develop solutions to particular problems using techniques such as mutation, crossover, and
selection.
D) “learn” patterns from large quantities of data by sifting through data.
E) have a large number of sensing and processing nodes that continuously interact with each
other.
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
65) To automate routine tasks to help firms search for and filter information for use in electronic
commerce and supply chain management, a firm would most likely use:
A) CAD systems.
B) genetic algorithms.
C) fuzzy logic systems.
D) intelligent agents.
E) neural networks.
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?
66) ________ intelligence technology consists of computer-based systems that attempt to
emulate human behavior and thought patterns.
A) Neural
B) Genetic
C) Fuzzy
D) Artificial
E) Learning
AACSB: Information Technology
LO: 11.3: What are the business benefits of using intelligent techniques in decision making and
knowledge management?