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64) ________ is the ability of a page to attract and keep visitors.
A) Normalization
B) Freecycling
C) Stickiness
D) Crowdsourcing
E) Showrooming
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
65) Business analytics augments business intelligence by using ________ modeling to help
identify trends or predict business outcomes.
A) refinement
B) threat
C) predictive
D) multivariate
E) decision
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
66) A(n) ________ system is a special purpose information system designed to provide
assistance to organizational decision making related to a particular recurring problem.
A) decision support
B) intelligent
C) expert
D) decision generator
E) decision level
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
21
67) Which of the following analyses involves making hypothetical changes to the data associated
with a problem and observing how these changes influence the results?
A) predictive analysis
B) time-series analysis
C) linear regression analysis
D) what-if analysis
E) multivariate analysis
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
68) Which of the following statements is true about an expert system?
A) It is composed of a network of processing elements that work in parallel to complete a task,
attempt to approximate the functioning of the human brain and can learn by example.
B) It is a program that works in the background to provide some service when a specific event
occurs.
C) It uses reasoning methods based on knowledge about a specific problem domain in order to
provide advice.
D) It allows you to make hypothetical changes to the data associated with a problem and observe
how these changes influence the results.
E) It groups related records together on the basis of having similar values for attributes.
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
69) Which of the following statements is true about a rule in expert systems?
A) It groups related records together on the basis of having similar values for attributes.
B) It makes sure that each table contains only attributes that are related to an entity.
C) It allows multiple dimensions to be added to a traditional two-dimensional table.
D) It encodes knowledge after collecting information from a user.
E) It presents a view of short-term technology integration.
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
22
70) ________ allows expert system rules to be represented using approximations or subjective
values in order to handle situations where information about a problem is incomplete.
A) Fuzzy logic
B) Normalization
C) Clustering
D) What-if analysis
E) Stickiness
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
71) The processing in an expert system (ES) is called ________.
A) clustering
B) inferencing
C) normalizing
D) recommending
E) data cleansing
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
72) Which of the following statements is true about a neural network?
A) It allows multiple dimensions to be added to a traditional two-dimensional table.
B) It works in the background to provide some service when a specific event occurs.
C) It attempts to approximate the functioning of the human brain and can learn by example.
D) It uses reasoning methods based on knowledge about a specific problem domain in order to
provide advice.
E) It helps analyze why a key indicator is not at an appropriate level or why an exception
occurred.
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
23
73) Which of the following statements is true about user agents?
A) They are also known as Web spiders.
B) They are agents that search to find the best price for a particular product a user wishes to
purchase.
C) They are agents that continuously analyze large data warehouses to detect changes deemed
important by a user.
D) They are agents that automatically perform a task for a user.
E) They are agents designed by spammers and other Internet attackers to farm e-mail addresses
off Web sites or deposit spyware on machines.
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
74) Which of the following is a role of monitoring and sensing agents?
A) keeping track of key data
B) sending a report at the first of the month automatically
C) assembling customized news
D) analyzing data warehouses to detect changes deemed important by a user
E) finding the best price for a particular product a user wants to purchase
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
75) Which of the following is a role of data mining agents?
A) tracking inventory levels
B) sending a report at the first of the month automatically
C) assembling customized news
D) analyzing data warehouses to detect changes deemed important by a user
E) finding the best price for a particular product a user wants to purchase
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
24
76) Which of the following statements is true about an explicit knowledge asset?
A) It reflects the processes and procedures that are located in a person's mind on how to
effectively perform a particular task.
B) It reflects a person's ability to effectively solve a problem without external help.
C) It reflects knowledge that can be documented, archived, and codified, often with the help of
information systems.
D) It reflects an individual's special knowledge about a new-to-the-world product.
E) It reflects the strategies that can be applied to an enterprise resource planning system.
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
77) Identify the primary goal for deploying a knowledge management system.
A) identifying how to recognize, generate, store, share, and manage tacit knowledge
B) presenting a view of long-term technology integration
C) grouping related records together on the basis of having similar values for attributes
D) allowing hypothetical changes to the data associated with a problem and having tacit
knowledge on how these changes influence the results
E) linking Web sites to corporate databases to provide real-time access to personalized
information
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
78) Social network analysis is a technique that attempts to ________.
A) analyze large data warehouses to detect changes deemed important by a user
B) analyze why a key indicator is not at an appropriate level or why an exception occurred
C) discover hidden predictive relationships in the data
D) allow hypothetical changes to the data associated with a problem and observe how these
changes influence the results
E) find experts in particular subject areas
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
25
79) ________ refers to the display of complex data relationships using a variety of graphical
methods.
A) Normalization
B) Visualization
C) Clustering
D) Inferencing
E) Textual mining
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
80) Which of the following statements is true about a digital dashboard?
A) It is the combination of various analysis techniques and interactive visualization to solve
complex problems.
B) It is used to support push reporting, exception reporting and alerts, and pull reporting usage
models.
C) It can visualize features and relationships between features drawn from an underlying
geographic database.
D) It is used to combine geographic, demographic, and other data for locating target customers.
E) It is a system for creating, storing, analyzing, and managing geographically referenced
information.
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
81) Digital dashboards provide the decision makers with a quick overview of key performance
indicators and other key operational statistics and trends. This usage model is known as
________ reporting.
A) exception
B) pull
C) ad hoc
D) drill-down
E) push
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
26
82) While using digital dashboards, pull reporting is conducted to ________.
A) alert the user of any items that require immediate attention
B) provide the decision makers with a quick overview of key performance indicators
C) discover hidden predictive relationships in the data
D) analyze the root causes of an exception
E) extract textual information from Web documents
Difficulty: Moderate
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
83) The combination of various analysis techniques and interactive visualization to solve
complex problems is known as ________.
A) security analysis
B) digital analysis
C) social network analysis
D) concept analytics
E) visual analytics
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
84) Which of the following explains the term geocoded?
A) Data is transformed into coordinates.
B) Data is shared on the Internet.
C) Data is used to create Web pages.
D) Data is compared with similar historical data.
E) Data is converted into soft data.
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
85) Ad hoc queries are always saved because they need to be executed on a regular basis.
Difficulty: Easy
Learning Obj.: 6.2: Explain the three components of business intelligence: information and
knowledge discovery, business analytics, and information visualization.
Classification: Concept
27
