12.2 Measuring Operating Exposure: Ganado Germany
1) Recently the British Pound suffered an unexpected depreciation in value. Which of the
following actions being considered by Coventry Furniture of London, a purely domestic
furniture manufacturer and retailer, would be considered a highly unlikely response to the
depreciation of the pound?
A) Coventry might choose to maintain its domestic sales prices constant in pound terms.
B) Coventry might try to raise domestic prices because competing imports are now priced higher
in England.
C) Coventry might try to lower domestic prices because competing imports are now priced
higher in England.
D) none of the above
2) Recently the Canadian dollar realized an unexpected appreciation in value. Which of the
following actions being considered by Tall Timber Exports, a Canadian logging firm specializing
in exporting raw forest products, would be considered a highly unlikely response to the
appreciation of the Canadian dollar?
A) Tall Timber Exports might lower export prices in an effort to maintain market share.
B) Tall Timber Exports might raise export prices only slightly in an effort to increase market
share.
C) Tall Timber Exports might leave export prices as they are and wait to determine what actions
to take if any in the future.
D) all of the above
3) For a firm that competes internationally to sell its products, a depreciation of its domestic
currency relative to markets where the firm exports goods, should eventually result in ________
sales at home and ________ sales abroad, other things equal.
A) fewer; greater
B) fewer; fewer
C) greater; greater
D) greater; fewer