210) The best and most effective search engine optimization method is:
A) paid search insertions on search engines.
B) paid banner ads on other companies’ websites.
C) identification through the natural, or organic, emergence of a site on a search engine.
D) paid search ads.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
211) Companies can enhance the SEO results with paid search insertions by:
A) placing the ads on the first page that comes up when a search is initiated.
B) developing a cooperative program with the search engine companies.
C) registering with various search engines in order to have the site indexed.
D) developing key words and phrases that will increase organic search results.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
212) The click-through rate for online advertising is around 0.2 percent; for search advertising,
the click-through rate is approximately ________ percent.
A) 1.5
B) 3
C) 5
D) 8
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
213) A ComScore study revealed that paid search ads have a positive impact on all of the
following except:
A) brand awareness.
B) brand image.
C) purchase intentions.
D) brand perception.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
47
214) The largest category of online advertising expenditures is for search engines.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
215) A search engine is the primary method most consumers use to discover new websites and to
search for information.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
216) The majority of web traffic begins at a search engine.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
217) Search engine optimization is the process of placing advertisements on search sites.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
218) One method of search advertising is through paid search insertion ads that appear on the
computer screen when certain products or information is sought through typing in key search
words.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-7
219) Organic, or natural emergence of a website on a search engine can be enhanced through
paid search insertions through search engines, such as Google.
Question Tag: Critical Thinking
AACSB Category: Application of knowledge
Objective: 8-7
48
220) Of the three methods of search engine optimization, the most effective is paid search ads.
Question Tag: Critical Thinking
AACSB Category: Reflective thinking
Objective: 8-7
221) It can take months or years to get to the top of an organic search through SEO efforts.
Question Tag: Critical Thinking
AACSB Category: Reflective thinking
Objective: 8-7
222) What is search engine optimization and how is it achieved?
Question Tag: Definition (Concept)
AACSB Category: Information technology
Objective: 8-7
223) While e-commerce can increase international orders, many are turned away primarily
because the company:
A) does not understand the culture.
B) is focused on domestic business.
C) does not have a process in place to fill the order.
D) does not have an established global brand name.
Question Tag: Definition (Concept)
AACSB Category: Information technology
Objective: 8-8
224) All of the following are problems faced in international e-commerce except:
A) cultural differences.
B) global shipping and infrastructure deficiencies.
C) varying degree of internet capabilities.
D) population shifts within other countries.
Question Tag: Critical Thinking
AACSB Category: Information technology
Objective: 8-8
49
225) In terms of international e-commerce, large merchandise is normally shipped by:
A) the company selling the merchandise.
B) shipping companies such as DHL, FedEx, or UPS.
C) freight forwarders.
D) the company purchasing the merchandise.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-8
226) Cultural adaptation software has been developed that:
A) performs a literal translation of an English website into other languages.
B) adapts websites to new countries.
C) cross sells merchandise to major customers.
D) reduces international spam.
Question Tag: Definition (Concept)
AACSB Category: Information technology
Objective: 8-8
227) One of the advantages of e-commerce over brick-and-mortar stores is the ability to reach
consumers around the globe.
Question Tag: Definition (Concept)
AACSB Category: Application of knowledge
Objective: 8-8
228) While the internet makes it possible to reach customers anywhere in the world, many
companies turn away from international orders because they do not have processes in place to fill
them.
Question Tag: Definition (Concept)
AACSB Category: Information technology
Objective: 8-8
229) Cultural adaptation software makes it possible to tailor a website to individual countries.
Question Tag: Definition (Concept)
AACSB Category: Information technology
Objective: 8-8
50
230) Software, internet incompatibilities, and technical problems make international e-commerce
more difficult.
Question Tag: Definition (Concept)
AACSB Category: Information technology
Objective: 8-8
231) The internet bandwidth used by countries around the world has now been standardized
allowing for easier global e-commerce activities.
Question Tag: Definition (Concept)
AACSB Category: Information technology
Objective: 8-8
51