Knott’s Berry Farm–rides, attractions, historical exhibits, emphasis on learning, one of the first theme parks
Walt Disney World–four major theme parks based on all aspects of entertainment and learning
Universal Studios–movie sets, rides, attractions, adaptation of movies into thrill rides and commitment to guest
participation
SeaWorld Entertainment–largest corporate owned theme/animal park, a leader in conservation and education,
development of educational programs based on animal, conservation and environmental issues
Six Flags–largest regional US theme park, parks in forty of the fifty metropolitan areas in the U.S., licensing agreements
with DC comics and Warner Brothers
Hershey Park–originally developed for employees to relax and have fun when not at work, chocolate theme
Others include Dollywood, LegoLand, GatorLand, Wet ‘n Wild.
Fairs are usually larger and extend over a longer period of time. Festivals have a high degree of uniqueness which
distinguish them from permanent attractions.
planning (two parts, pre opening and then operations), organizing (creating a structure of support in the various
departments), decision making (long range decisions by top management and short range decisions by front line
managers and supervisors), communicating (at all levels and using all types of technology), motivating (for guest
satisfaction, keeping employees happy), control (providing information to management for decision making).
Comparison to hotel management – answers will vary but should address the needs of the guests and employees,
unique workplace situations such as seasonal nature of theme parks, etc.
Knott’s Berry Farm was created from a need to entertain customers waiting to buy berry products. Hershey’s Park is
similar in history as it was created as a leisure area for off duty employees and their children. Theme parks were
created to offer an atmosphere of another place and time for visitors looking for a place to relax or have a little
adventure.
designer, artists, inspectors, engineers, scientists, computer specialists, landscape architects, public relations, human
resources, sales and marketing, actors.
Focus on local regions, more symbolic of regional pride, culture, and technological advancement, rides that the rider
has more control of, simulation virtual reality rides, more use of water rides and water activities, development of
artificial