Exam
Name___________________________________
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1)
Much of the growth in the pizza segment is due to:
1)
A)
opening new outlets in developing countries
B)
hiring expensive workers for better quality
C)
delivery
D)
focus on developing a theme
Answer:
C
A)
B)
C)
D)
2)
Groups of restaurants identical in market, concept, design, services, food, and name are known as:
2)
A)
cafeterias
B)
chains
C)
independent owners with multiple concepts
D)
steak houses
Answer:
B
A)
B)
C)
D)
3)
A wine expert, often found on the staff of a fine dining restaurant, is called the:
3)
A)
Sommelier
B)
Maitre d’
C)
Captain
D)
Garçon de Cuisine
Answer:
A
A)
B)
C)
D)
4)
Quick service restaurants have saturated the market. One strategy some quick service restaurants
are using to increase sales is:
4)
A)
hiring very skilled labor to enhance quality
B)
co–branding at stores and other non–traditional locations
C)
offering high–end alcoholic beverages
D)
serving fine dining food
Answer:
B
A)
B)
C)
D)
1
5)
Benefits to owning an independent restaurant include all but the following:
5)
A)
creativity
B)
flexibility
C)
low risk
D)
independence
Answer:
C
A)
B)
C)
D)
6)
According to the Green Restaurant Association, a typical restaurant meal creates ________ pounds
of waste a day.
6)
A)
333
B)
1500
C)
500
D)
275
Answer:
D
A)
B)
C)
D)
7)
Chicken is likely to remain a popular menu item for all of the following reasons except:
7)
A)
it is perceived to be healthier
B)
it is relatively inexpensive to produce
C)
it is adaptable to various presentations
D)
it is more expensive than beef
Answer:
D
A)
B)
C)
D)
8)
All of the following are typical quick service restaurant offerings except:
8)
A)
sushi
B)
sandwiches
C)
pizza
D)
hamburgers
Answer:
A
A)
B)
C)
D)
9)
Theme restaurants aim to wow guests with:
9)
A)
the total experience
B)
top–name entertainment
C)
complex menus
D)
celebrity sponsors
Answer:
A
A)
B)
C)
D)
10)
Due to traditional markets becoming saturated, McDonald’s has adopted a strategy of:
10)
A)
building smaller restaurants
B)
adopting more regional food items
C)
expanding overseas
D)
offering reduced franchise start up fees
Answer:
C
A)
B)
C)
D)
2
11)
The person credited with setting up the first European restaurant of modern times, in 1765 was:
11)
A)
Caesar Ritz
B)
Howard Johnson
C)
Monsieur Boulanger
D)
Auguste Escoffier
Answer:
C
A)
B)
C)
D)
12)
The founders of classical cuisine are:
12)
A)
Ray Kroc and Kemmons Wilson
B)
Marie–Antoine Carême and Auguste Escoffier
C)
Bill Marriott and Howard Johnson
D)
Bobby Flay and Mario Batali
Answer:
B
A)
B)
C)
D)
13)
________ are operations owned by one or more owners who are usually involved in the day to day
operations of the business.
13)
A)
Indies (or independent restaurants)
B)
Quick service restaurants
C)
Chains
D)
Franchises
Answer:
A
A)
B)
C)
D)
14)
Back to basics cooking had been redefined to mean:
14)
A)
infusing modern technology and science into classical cooking methods to create healthier
dishes
B)
returning to simple cooking methods
C)
using only ingredients grown and purchased locally
D)
using green technology to improve the meal and the bottom line
Answer:
A
A)
B)
C)
D)
15)
Franchises are often affiliated with:
15)
A)
steak houses
B)
independent ownership
C)
chains
D)
international cuisine restaurants
Answer:
C
A)
B)
C)
D)
3
16)
The main benefit of franchise ownership is:
16)
A)
the initial fees paid to own a franchise are low
B)
the return on the initial investment is quick
C)
the concept is proven and less likely to fail
D)
flexibility in operations
Answer:
C
A)
B)
C)
D)
17)
A restaurant that offers a good selection of menu items, with 15 or more being cooked to order and
made from scratch could be categorized as a:
17)
A)
fusion restaurant
B)
family style restaurant
C)
fine dining restaurant
D)
quick service restaurant
Answer:
C
A)
B)
C)
D)
18)
The fastest growing segment of ethnic restaurants in the U.S., based on popularity is:
18)
A)
Thai
B)
Chinese
C)
Mexican
D)
Polish
Answer:
C
A)
B)
C)
D)
19)
Quick service restaurants have increased in popularity because of:
19)
A)
extensive menus
B)
fusion cuisine
C)
delicious food
D)
their location strategies
Answer:
D
A)
B)
C)
D)
20)
Quick service restaurants are known for their:
20)
A)
relaxing atmosphere
B)
limited menus
C)
use of fresh ingredients
D)
table side service
Answer:
B
A)
B)
C)
D)
4
21)
Longhorn, Outback, Ryan’s and Chart House are examples of:
21)
A)
steak houses
B)
fusion restaurants
C)
quick service restaurants
D)
celebrity owned restaurants
Answer:
A
A)
B)
C)
D)
22)
Most ethnic restaurants are:
22)
A)
family style
B)
franchised
C)
independently owned and operated
D)
celebrity owned
Answer:
C
A)
B)
C)
D)
23)
Family restaurants have evolved from:
23)
A)
dinner houses
B)
coffee shops
C)
ethnic restaurants
D)
steak houses
Answer:
B
A)
B)
C)
D)
24)
The word restaurant comes from a French word meaning:
24)
A)
respond
B)
refuel
C)
rest
D)
restore
Answer:
D
A)
B)
C)
D)
25)
The leader of the quick service market with worldwide sales in the billions is:
25)
A)
Burger King
B)
Pizza Hut
C)
KFC
D)
McDonald’s
Answer:
D
A)
B)
C)
D)
26)
The average person in our society spends about what percent of their food dollar away from home?
26)
A)
50%
B)
33%
C)
40%
D)
25%
Answer:
A
A)
B)
C)
D)
5
27)
There are several methods used to classify restaurants, experts agree that the two main categories
of restaurants would be:
27)
A)
fine dining and quick serve
B)
quick serve and family
C)
independent and casual
D)
independent and chain
Answer:
D
A)
B)
C)
D)
28)
One part of the marketing strategy for chain restaurants is to:
28)
A)
offer food unique to the demographic market
B)
provide flexibility in the menu at each restaurant
C)
allow the General Manager and chef flexibility in creating their own recipes
D)
remove uncertainty from the dining experience
Answer:
D
A)
B)
C)
D)
29)
The restaurant industry employs more than:
29)
A)
12 million people
B)
5 million people
C)
10 million people
D)
20 million people
Answer:
A
A)
B)
C)
D)
30)
A popular way for young entrepreneurs to enter the restaurant business is through a:
30)
A)
independent concept
B)
sandwich restaurant
C)
apprenticeship
D)
food truck
Answer:
B
A)
B)
C)
D)
SHORT ANSWER. Write the word or phrase that best completes each statement or answers the question.
31)
Casual dining restaurants provide a more ________ experience.
31)
Answer:
relaxed
32)
Auguste Escoffier is known for many things including reducing the number of sauces used
in the kitchen to ________ mother sauces.
32)
Answer:
five
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