AACSB Objective: Analytic Skills
Author: DS
Question Status: Revised
5) Joe pre-orders a non-refundable movie ticket. He then reads a number of reviews of the
movie in question that make him realize that he will not enjoy it. He goes to see it anyway,
rationalizing that otherwise his money will have been wasted. Is Joe succumbing to the
Sunk Cost Fallacy, and why?
A) Yes, since he invested a valuable asset, his time, in a project based on its previous costs.
B) No, because the cost of the movie was not recoverable and would have been lost
whatever action he took.
C) No, because going to see the movie means that the product of his initial investment was
realized as originally planned.
D) Yes, because he incurred no further costs by going to see the movie.
AACSB Objective: Analytic Skills
Author: DS
Question Status: Revised
6) An insurance oice owns a large building downtown. The sixth loor of this building
currently houses its entire Human Resources Department. After carrying out a survey to
see whether the sixth loor could be rented and for what price, the company must decide
whether to split the Human Resources Department between currently unoccupied spaces
on several loors and rent out the entire sixth loor or to leave things as they currently are.
Which of the following should NOT be considered when deciding whether to rent out the
sixth loor?
A) the amount obtained by renting the sixth loor
B) the cost of refurbishing the new space to be occupied by the Human Resources
Department
C) cost involved with a loss of eiciency resulting from the Human Resources Department
being split between several spaces
D) the cost of the research into the feasibility of renting the sixth loor
AACSB Objective: Analytic Skills
Author: DS
Question Status: Revised
7) Which of the following is an example of cannibalization?
A) A toothpaste manufacturer adds a new line of toothpaste (that contains baking soda) to
its product line.
B) A grocery store begins selling T-shirts featuring the local university’s mascot.
C) A basketball manufacturer adds basketball hoops to its product line.
D) A convenience store begins selling pre-paid cell phones.
AACSB Objective: Analytic Skills
Author: WC
Question Status: Revised
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