81) The three-digit number above the signature panel on the back of the credit card is referred to
as CCV or CCV2.
Topic: Ensuring Web Privacy and Security
AACSB: Use of IT
82) The average conversion rate is about 10 percent.
Topic: Tracking Web Results
AACSB: Use of IT
83) Content reports tell entrepreneurs which products customers are looking for and which pages
they view most often.
Topic: Tracking Web Results
AACSB: Use of IT
84) As part of designing a killer Web site, establishing hyperlinks with other businesses,
preferably those selling products or services that complement yours, is recommended.
Topic: Designing a Killer Web Site
AACSB: Use of IT
85) In marketing your company globally via the Web, it is recommended to include several
“language buttons” on the opening page of a site that take customers to pages in the language of
their choice.
Topic: Make the Most of the Internet’s Global Reach
AACSB: Use of IT
86) Showrooming poses a threat to retailers.
Topic: Introduction
AACSB: Use of IT
87) For many entrepreneurs, the key barrier is not knowing where or how to start an e-commerce
effort, while for others cost concerns are a major issue.
Topic: Factors to Consider Before Launching into e-commerce
AACSB: Use of IT
18
88) Developing deep, lasting relationships with customers is not as important since the customers
look for best prices.
Topic: Factors to Consider Before Launching into e-commerce
AACSB: Use of IT
89) There are no expenses once the Web site is set up.
Topic: Ten Myths of E-Commerce
AACSB: Use of IT
90) The key to promoting a Web site is networking, building relationships with other companies,
customers, trade associations, on-line directories, and other Web sites your company’s customers
visit.
Topic: Ten Myths of E-Commerce
AACSB: Use of IT
91) Online merchants must recognize that customer service is just as important (if not more so)
on the Web as it is in traditional brick-and-mortar stores.
Topic: Ten Myths of E-Commerce
AACSB: Use of IT
92) Most customers are ok with the number of steps required to complete the checkout process.
Topic: Ten Myths of E-Commerce
AACSB: Use of IT
93) In the checkout process, the site should include a progress indicator on each checkout page
and provide a link back to the items in the customers’ shopping cart.
Topic: Ten Myths of E-Commerce
AACSB: Use of IT
19
94) It is important to be cost efficient when developing a Web site. As such, it is not necessary to
include an option of calling the company to resolve problems.
Topic: Ten Myths of E-Commerce
AACSB: Use of IT
95) Web-based entrepreneurs often discover that the greatest challenge their businesses face is
not necessarily attracting customers on the Web but creating a workable order fulfillment
strategy.
Topic: Ten Myths of E-Commerce
AACSB: Use of IT
96) What is e-commerce and why is it important?
Topic: Introduction
AACSB: Analytic Skills
97) What is showrooming and why is it a threat to traditional retailing?
Topic: Interpreting Business Ratios
AACSB: Reflective Thinking
20
98) Briefly discuss the barrier factors before launching into an e-commerce.
Topic: Factors to Consider Before Launching into e-commerce
AACSB: Analytic Skills
99) Discuss the Ten Myths of E-Commerce.
Topic: Ten Myths of E-Commerce
AACSB: Analytic Skills
100) What is social networking?
Topic: Strategies for E-Success
AACSB: Reflective Thinking
21
101) Explain the guidelines for building a successful Web strategy for a small e-company.
Topic: Strategies for E-Success
AACSB: Reflective Thinking
102) Discuss the criteria for an ideal domain name.
Topic: Designing a Killer Web Site
AACSB: Analytic Skills
22
103) Identify the guidelines for following a simple design.
Topic: Designing a Killer Web Site
AACSB: Analytic Skills
104) What is meant by “conversion rate”?
Topic: Tracking Web Results
AACSB: Reflective Thinking
23
105) Discuss some security measures that a small business owner can take in regards to the
company’s e-commerce.
Topic: Ensuring Web Privacy and Security
AACSB: Reflective Thinking
24