93) Franchising, as a method of conducting business, has declined in importance in the past five
years in international markets.
Topic: Trends in Franchising
AACSB: Analytic Skills
94) The primary market for U.S. franchisors is Europe.
Topic: Trends in Franchising
AACSB: Analytic Skills
95) Nancy has owned her own hair salon for ten years. She’s recently signed an agreement with
Budget Cutters to become one of their outlets. This is an example of conversion franchising.
Topic: Trends in Franchising
AACSB: Analytic Skills
96) A multi-unit franchise gives the franchisee the right to open more than one franchise outlet in
a territory within a specific time frame.
Topic: Trends in Franchising
AACSB: Reflective Thinking
97) A master franchise gives the franchisee the right to combine two distinct franchises under
one roof.
Topic: Trends in Franchising
AACSB: Analytic Skills
98) When Wal-Mart began having McDonald’s restaurants share their retail space they were
exercising master franchising.
Topic: Trends in Franchising
AACSB: Analytic Skills
99) A significant growth area in franchising is providing time-saving services to baby boomers.
Topic: Trends in Franchising
AACSB: Reflective Thinking
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