41) ________ is finding something while looking for something else.
A) Tenacity
B) Ambiguity
C) Opportunity
D) Serendipity
Topic: Enhancing Individual Creativity
AACSB: Reflective Thinking
42) “________ points” are missing products or services or flaws in existing products or services.
A) Opportunity
B) Opening
C) Pleasure
D) Pain
Topic: Enhancing Individual Creativity
AACSB: Reflective Thinking
43) Which of the following is NOT a step in the creative process?
A) Transliteration
B) Preparation
C) Investigation
D) Illumination
Topic: The Creative Process
AACSB: Reflective Thinking
44) In the creative process, ________ involves viewing the similarities and differences among
the information collected.
A) transformation
B) investigation
C) incubation
D) verification
Topic: The Creative Process
AACSB: Reflective Thinking
11
45) ________ thinking is the ability to see the similarities and the connections among various
and often diverse data and events.
A) Divergent
B) Parallel
C) Investigative
D) Convergent
Topic: The Creative Process
AACSB: Analytic Skills
46) ________ thinking is the ability to see the differences among various data and events.
A) Divergent
B) Parallel
C) Investigative
D) Convergent
Topic: The Creative Process
AACSB: Analytic Skills
47) In the creative process, the transformation phase requires two types of thinking: ________
and ________.
A) convergent, parallel
B) divergent, parallel
C) investigative, parallel
D) convergent, divergent
Topic: The Creative Process
AACSB: Analytic Skills
48) In the creative process, ________ occurs while the individual is away from the problem,
often engaging in some totally unrelated activity.
A) investigation
B) incubation
C) transformation
D) verification
Topic: The Creative Process
AACSB: Analytic Skills
12
49) Often, ideas require a ________ period.
A) investigation
B) verification
C) gestation
D) preparation
Topic: The Creative Process
AACSB: Reflective Thinking
50) The goal of the ________ stage in the creative process is to subject the innovative idea to the
test of cold, hard reality.
A) verification
B) gestation
C) investigation
D) transformation
Topic: The Creative Process
AACSB: Reflective Thinking
51) Creativity is the ability to develop new ideas and to discover new ways of looking at
problems and opportunities.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Analytic Skills
52) Invention is the ability to apply creative solutions to problems and opportunities.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Analytic Skills
53) Innovators succeed by thinking and doing new things or old things in new ways.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
54) According to research by Intuit, supplier connection is one of the “enablers” of small
business innovation.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
13
55) Entrepreneurs’ resource limitations often require them to be highly innovative.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
56) Entrepreneurs’ resource limitations often disable their innovative capabilities.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
57) Innovation is always revolutionary.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Analytic Skills
58) Innovations are created proactively in response to customer feedback.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
59) More often, innovation is evolutionary.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Analytic Skills
60) The Apple iPod is an example of an evolutionary innovation.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
61) Market-changing, disruptive breakthroughs are examples of evolutionary innovations.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Analytic Skills
14
62) Entrepreneurship is the result of a disciplined, systematic process of applying creativity and
innovation to needs and opportunities in the marketplace.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
63) Innovation is nothing but random, disjointed tinkering.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
64) Innovation should be an intermittent process because good ideas don’t come often.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
65) As one writer explains, “trial—and lots of error—is embedded in entrepreneurship.”
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Reflective Thinking
66) Entrepreneurs are people who connect their creative ideas with the purposeful action and
structure of a business.
Topic: Creativity, Innovation, and Entrepreneurship
AACSB: Analytic Skills
67) In this fiercely competitive, fast-faced, global economy, creativity is not only an important
source for building a competitive advantage but also a necessity for survival.
Topic: Creativity—Essential to Survival
AACSB: Analytic Skills
68) Entrepreneurs must always be on guard against traditional assumptions and perspectives
about how things ought to be because they are certain killers of creativity.
Topic: Creativity—Essential to Survival
AACSB: Reflective Thinking
15
69) The left brain takes care of the body’s emotional, intuitive, and spatial functions.
Topic: Creative Thinking
AACSB: Analytic Skills
70) The right brain processes information in a step-by-step fashion.
Topic: Creative Thinking
AACSB: Reflective Thinking
71) The left brain processes information all at once, relying heavily on images.
Topic: Creative Thinking
AACSB: Reflective Thinking
72) Left-brain vertical thinking is narrowly focused and systematic.
Topic: Creative Thinking
AACSB: Analytic Skills
73) Left-brain thinking is at the heart of the creative process.
Topic: Creative Thinking
AACSB: Analytic Skills
74) The left brain handles language, logic, and symbols.
Topic: Creative Thinking
AACSB: Analytic Skills
75) Left-brain people tend to be prolific thinkers.
Topic: Creative Thinking
AACSB: Analytic Skills
76) Right-brain people challenge custom, routine, and tradition.
Topic: Creative Thinking
AACSB: Analytic Skills
16